The 3 main SEO components to focus on when optimizing your site.

The thought of investing in a new website might feel daunting. The time, the money, the effort. It can be a lot.

Good copywriting is a VERY important, but often overlooked, part of online business. If you really think about it, almost every single thing you do in business requires some form of writing: blog posts, websites, social media captions, emails, ads, SEO— everything! So, even if you feel like writing “isn’t your thing,” it’s worth taking the time to get it right.

No matter where you are in your business journey, I highly encourage you to utilize email marketing.

In an effort to continue teaching and sharing knowledge about the design industry with non-designers, I thought it might be helpful to demystify some common questions around when to use your primary logo vs your other variations.

Recently, a favourite IG account of mine, Jenn Sims of @keepingthebooks, posted a Q&A in her stories opening herself up for a slew of small business accounting questions and I jumped at the opportunity. I quickly realized, this would be an amazing blog post as so many of us have ALL THE QUESTIONS.

Cheers! We have made it to the goal line - So you are ready to rock! Right?

From inquiry to offboarding, the 8 stages you need to prepare and design for flawless project management.

Brand Photoshoot Approaching? Here are some tips to make the most of your session!

Blogging can vastly improve your small business on many levels. It’s a powerful marketing tool that can help propel your business forward.

Here are several compelling reasons to blog for your small business, plus some tips for blogging more consistently.

I’m often asked by a client whether I think they need a brand refresh and I answer their question with more questions. Helpful, right? ;) Actually it is, for both of us. These are the questions that should be asked when deciding if it’s time.

Branding Photoshoots aren’t just about portraits - there is so much more and it makes or breaks your online platforms.

When clients decide to move forward with Branding with MWD they have the opportunity to be as involved or uninvolved in the creation of their business’ brand. It is important that those clients who want to be involved have all the information to make the most informed decisions to ensure what they want to achieve will happen based on their requests.

While having a tagline and mission statement for your business may seem unnecessary or outdated, in my opinion they are absolutely vital.

Just received all your logo files and your style guide? Here are your next steps.

There are some misconceptions out there that if you have great SEO on your website this is what dictates your Google ranking and although I wish that were true, it isn’t. It takes a lot more than that to move to that first page. Research shows that on average the sites that rank number one took 2 years to get there. Want to know what they did? Keep reading.

If you are like me then your new business all started organically. I was off on maternity leave and the creative juices were flowing. Small jobs here and there kept popping up and I was being asked for pricing, how people could pay me, if I had business cards, you know, all the usual information a small business would typically have. I didn’t.

Colour has the power to make us feel. Let’s ensure your brand’s colour palette is evoking the right emotions in your audience.

With all the different online and social media outlets out there it can feel as though you are supposed to try and be engaged and active on each one of them to secure your online presence, well guess what, you don’t!

If you are reading this, chances are you want a good logo for your business or organization. But you have no clue to make out a good logo from a bad one. Today, I will discuss what makes a logo good. This will help you evaluate your own logo to determine if it’s time to reinvest in a rebrand.