Frequently Asked Questions

GENERAL FAQs

  • Start by inquiring here.

    We will hop on a 30 minute zoom so you can share more about your challenges, goals and vision.

    This is your chance to ask anything and everything to get the answers you need to make the best decision for your business. The ideal time to start the conversation is 1-2 months prior to us kicking things off.

  • Operating as a full service team and not a one-woman show allows more flexibility to work with most ideal start dates.

    Based on your requested kick off date we will establish the length of time for onboarding and will be able to kick off as close to your kick off date as possible.

    Custom branding and website design projects take approximately 3-4 weeks to complete. (photography will extend project timelines)

  • A phased approach is awesome and a great option great should circumstances not allow things to all get done at once. The most important factor is that things are done in the right order to create consistency:

    Branding:

    • Brand colours

    • Brand Fonts

    • Logos

    • Defined Brand Style + Personality

    Brand Photography:

    • Apply Brand colours into your wardrobe, studio, props, etc.

    • Refer to defined Brand Style + Personality

    Website:

    • Apply Brand Elements (colours, fonts, logos, style + personality)

    • Apply Brand Photography

  • Yes! The standard payment plan for projects over 4 weeks is 25% deposit at signing, 25% at kick off, 25% 2 weeks in and final payment once wrapped up. We can divide this into more frequent, smaller payments over the duration of your project, no problem!

    For projects shorter than 4 weeks the standard payment plan is 50% deposit at signing and 50% upon completion.

  • Yes! We can accept e-transfers (Canadian banks only) and all major credit cards.

  • No problem! The only MWD service that wouldn’t be offered is Photography.

    The entire process is virtual so whether you are down the street or across the globe the process remains the same.

    In the event a client doesn’t have their own professional photos to use, licensed stock photography will be used instead.

  • All MWD prices listed are in Canadian dollars and applicable taxes will be added to your invoice.

BRANDING FAQs

  • Because we have seen the success and longevity of a strategic brand package, we do not offer singular logo design. We believe that an investment in your brand deserves having every piece of the puzzle that you will need to succeed.

  • Our onboarding is pretty awesome. For each service with MWD there are specific intake forms for us to collect all the strategic information we need. The main question being who is your target audience as these are who want want to attract. In addition to the branding questionnaire you will share inspiration through Pinterest with us.

  • We get it. You invested in your business and that means, collaterals exist!

    Updating your branding digitally is easy but it’s not all digital. We are believers in doing what makes sense for you. Whether that is tossing the old completely or using up the old business cards first, the choice is yours but we preach to never hold back on brand evolution because of a previous investment you made.

WEBSITE FAQs

  • MWD builds custom websites on Squarespace exclusively.

    Here's why: Squarespace is a powerful, all-in-one platform that offers unparalleled flexibility, robust features and allows us to create custom websites that are not only visually stunning but also easy for you to manage. With Squarespace, you get built-in security, reliable hosting, and seamless integration with various tools, ensuring your website is both secure and high-performing. Plus, its user-friendly interface means you can update your site with ease, giving you more control over your online presence. Our focus on Squarespace allows us to provide the highest quality and most efficient service, ensuring your website is a perfect reflection of your brand.

  • If your website is currently built on another platform, no worries! We can seamlessly transition you to Squarespace. Here are some pros and cons to consider:

    Pros of Switching to Squarespace:

    1. Ease of Use: Squarespace’s intuitive interface makes it easy for you to update and manage your website without needing extensive technical skills. We even teach you how to use your website during your offboarding!

    2. Design Flexibility: Enjoy a stunning, customizable platform that can be tailored to perfectly reflect your brand identity, business and offers.

    3. All-in-One Platform: With built-in hosting, security, and support, Squarespace simplifies your website management, allowing you to focus on your business.

    4. SEO-Friendly: Squarespace offers robust SEO tools to help improve your site’s visibility and ranking on search engines.

    5. Responsive Design: Squarespace is mobile-optimized, ensuring your site looks great on any device.

    Cons of Switching:

    1. Initial Transition: Moving your site to a new platform will involve some initial effort, including transferring content and adjusting to a new system.

    2. Learning Curve: While Squarespace is user-friendly, there will be a brief learning curve as you familiarize yourself with its features and interface.

    3. Feature Differences: Depending on your current platform, there may be some features or customizations that need to be adapted for Squarespace.

    At My Wolf Design, we’ll handle the transition smoothly, minimizing downtime and ensuring your new Squarespace site is up and running with all the features you need. We’re here to support you every step of the way, making the switch as seamless as possible.

    • We build websites for you to get results. To ensure this is a great investment there are must-haves for a successful website:

    • Professional branding is paramount. Branding is what determines your businesses fonts, colours, logos, tone of voice, brand style and personality.

    • Brand photography is required. We do not recommend stock as we build your website for results. Sometimes, stock can be used but it should never be more than 5-10% of your website’s media.

    • If you prefer to use your own Photographer that is no problem. Provide them with the shot list to ensure they capture what is needed for our project.

    • Yes. Your website will be hosted with Squarespace which will have an annual hosting fee. Check their pricing out here. I can also save you 20% off your first year; so don’t get too excited and purchase on your own. You will also need a domain which can typically be free your first year and cost approximately $20 USD per year when registered with Squarespace. (We can also handle the domain registration for you.)

    • Should you already have a domain registered elsewhere, don’t fret, that is awesome and MWD can just direct it to your new website with Squarespace.

    Other possible costs:

    • Photography studio space (ranges from $50-$100 per hour pending the studio)

    • Extra travel time for Photographer - (30kms included, $.65 per km beyond that. (locations like Toronto or Niagara Falls will have a travel flat fee associated to them)

    • Online Scheduler Programs (Ranges. Please visit scheduler of choice for their pricing)

    • Email Marketing Programs (Ranges. Please visit program of choice for their pricing)

    • Integration of your scheduler and email marketing platforms are included in your Website Design package.

  • None! Other than if elements of your business change (services, pricing, contact info) no continual maintenance is required.

    Your website design service includes an offboarding zoom tutorial as well as access to our video resource library.

    Should you require updates to your website (new services, team changes, contact info, etc.) and don’t want to DIY, we can absolutely help you with this at our hourly rate or discuss our monthly, on-going support.

  • You! At the beginning of our project your new Squarespace site is created under My Wolf Design to provide you the 20% off your first year but once the project is done the website ownership is transferred over to you.

    Domain/URL ownership is also registered under your name and never ours.

    Custom Branding includes 3 Logo file types for each of your logos, Primary, Alternate + Icon. (PNG, JPEG, EPS) are provided at the end of our project. Yes, this means Vector files are included.

    Each logo will be provided in each of your brand colours.

  • A great website requires various types of shots. Personal branding, details, your space (if applicable), your tools of the trade, your work in both vertical and horizontal orientations.

    For a standard website, a recommended amount of photos to work from is approximately 45.

PHOTOGRAPHY FAQs

  • Studio fees are not included in the service. It is up to the client to book the appropriate studio and pay for the space rental. MWD will support you in your studio choice and offer studio recommendations.

  • Final edits take 3 weeks from date of shoot.

  • Our photographer is located in Cambridge, ON and our branding photography services include a 30km radius of travel without any additional fees.

    Travel outside this radius is possible with additional travel fees.