We get it—strong branding is a big investment, and you might have thought a DIY approach was “good enough” when you started. But here’s the thing: Your visuals are the first impression potential customers have of your business. If they look cheap, amateur, or poorly thought-out, you might be losing trust—and sales—before you’ve even had a chance to speak.

If your business is positioned as premium or luxury, your brand and website need to look the part. It’s like dressing for the role you want—you wouldn’t show up to a black-tie event in a wrinkled t-shirt, so why let your business show up with DIY or cheap-looking assets?

When designing your brand’s colours, you’ve probably come across terms like CMYK, HEX, and Pantone. But what do they all mean, and why do your colours sometimes look different in print than they do on your screen? Let’s break it down.

Design isn’t just about making things look good—it’s about making them work. When we talk about principles of design, we’re really talking about the secret sauce that makes your logo memorable, your brand cohesive, and your business successful.

Whether you’re feeling on top of things or scrambling to catch up, these last few months are crucial for setting the stage for your business’s success in the new year. Here’s your essential to-do list to ensure you’re closing out the year with intention, focus, and a little bit of flair.

Think branding is just about slapping together a logo and calling it a day? Think again! Professional branding is the backbone of your business's identity, and skipping out on it can lead to a heap of hidden costs. If you’re relying on DIY methods or inconsistent visuals, you might be doing more harm than good. Let’s explore how not investing in professional branding could be negatively impacting your business.

tarting a business is exhilarating. The ideas, the possibilities, the dream of turning your passion into something tangible—it’s a journey unlike any other. But as exciting as it is, it's also filled with crucial decisions that set the stage for your future success.

In the fast-paced world of small business, staying fresh and relevant is essential. Just like how we occasionally need a wardrobe update, your brand every 3-5 years needs a little makeover to keep things exciting and engaging.

Not sure if your brand is due for a refresh?

Here are some telltale signs it's time to give your business a stylish new look.

As a small business owner, grasping the concept of brand hierarchy is crucial for positioning your brand effectively in the market. This understanding can help you tailor your strategies, connect with your target audience, and achieve your business goals.

Dive into the wild world of branding, where being real, building trust, and making killer first impressions are the name of the game.

Your ultimate brand shoot guide covering props, wardrobe, goals, shot list, location and even important notes for your photographer.

It's perfectly normal to want to make a few adjustments to ensure it aligns perfectly with your vision. To guide you through this process, here are some invaluable tips to communicate your feedback effectively to your designer.

Answering what is evergreen content and how it applies to your branding soots

The significance of using the right font in a design is often neglected by those who don’t understand them. The importance of typography in branding is crucial to comprehend if you want your visuals to clearly deliver your brand’s identity.

A moodboard is a succinct collection of visual assets that represents a brand’s visual identity. It can contain inspirational examples of photos, colours, typography, quotes, patterns, shapes and more that make up a cohesive direction for a brand that can be displayed and understood on one page.

Many experienced business owners will agree, certain investments can most definitely help to improve overall success. Whether it’s new materials and office supplies, a strategic marketing campaign or improved digital assets, certain investments can prove to be a valuable asset to your business in the long run.

There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences. However what we know is that maintaining the status quo too long can do more harm. You only need to look at major global brands as evidence keeping your logo fresh and relevant is vital.

If you find yourself in the role of a photographer (without the experience) consider these tips from Ashley, the MWD Photographer and Owner of Simply Curate & Co.

Many professionals and business owners will agree, there are many important tools and resources that you can invest in to help ensure that your business succeeds online. From a modern website and engaging social media presence, to ad campaigns, SEO and so much more, there are many aspects of digital marketing that you should definitely take into consideration.

Imagine these photos being all you have to use for your website, social media and marketing materials, Makes sense why just headshots would be too much, right? Here are 8 galleries, by industry, to get inspired by!