marketing and design resources for small business owners

THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS

The Blog for the Small Business Owner

Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.

Explore to find tools, resources, and more to understand how to grow your business the right way!

Featured Blog Posts

Branding, Website Design, Strategy Meredith Wolf Branding, Website Design, Strategy Meredith Wolf

Your Brand, Website, Images & Copy: The Non-Negotiable Foundations of Your Business

If you’ve been thinking about updating your website, redoing your logo, or maybe just ‘fixing’ your copy, I need to stop you right there. Because none of these things exist in a vacuum. Your brand, website, images, and copy are a package deal—each one working together to make your business look good, sound good, and feel good to your ideal clients.

Read More
Strategy, Branding, Website Design Meredith Wolf Strategy, Branding, Website Design Meredith Wolf

What Grade Is Your Business In? And Are You Investing at the Right Level?

Just like your age dictates what grade you're in at school, your years in business should dictate where and how you invest. But unlike school, where there's a curriculum guiding you, entrepreneurship is a free-for-all. No one is handing you a syllabus saying, "Hey, it's time to upgrade your brand and website now."

Read More
Branding, Website Design, Strategy Meredith Wolf Branding, Website Design, Strategy Meredith Wolf

Why Investing $10K in Your Brand is the Smartest Business Move You'll Make

And no, we aren’t suggesting a $10k logo.

When small business owners hear a $10,000 investment for branding, website design, professional copywriting, and brand photography, the initial reaction is often sticker shock. But here’s the truth: this isn’t just a website or a logo—it’s a foundational investment that will pay for itself (and then some) when done right.

Read More
Strategy, Mindset Meredith Wolf Strategy, Mindset Meredith Wolf

How to Set (and Crush) Goals That Actually Move Your Business Forward

Goal setting should be the springboard that launches your business forward, not just another checkbox to tick off. If you've set goals in the past that fizzled out or didn’t create lasting impact, it’s time for a reset. Here, we’ll break down how to set SMART goals—with real insights on getting specific, aligning goals with business impact, and making sure they actually drive momentum.

Read More
Branding, Website Design, Strategy, Sales & Marketing Meredith Wolf Branding, Website Design, Strategy, Sales & Marketing Meredith Wolf

Your Final Quarter To-Do List: Wrapping Up the Year Strong

Whether you’re feeling on top of things or scrambling to catch up, these last few months are crucial for setting the stage for your business’s success in the new year. Here’s your essential to-do list to ensure you’re closing out the year with intention, focus, and a little bit of flair.

Read More
Strategy, Sales & Marketing Meredith Wolf Strategy, Sales & Marketing Meredith Wolf

The Advantages of a Full-Service Creative Studio

The approach that your business takes to digital marketing can absolutely impact how you thrive online. Traditionally, you would hire a professional to handle each of your online endeavours. A developer to build and launch a website, a copywriter for your blogs, a graphic designer for your logo and branding, and an email marketing savant for your nurture campaigns and newsletters.

But doesn’t that sound a little… exhausting?

Read More
Strategy Meredith Wolf Strategy Meredith Wolf

The Steps to Creating an Effective Content Plan

With effective digital marketing, there are many ways to form a genuine connection with your target audience. Whether you’re looking to engage with a meaningful social media post or inform using written content on your website, you can take advantage of all that digital marketing for your business has to offer. Before getting started, we always suggest taking time to conduct research and create a comprehensive plan. Especially when the goal is to create a wide variety of engaging evergreen content.

Read More