The Ultimate B2B Brand Shoot Guide
A brand shoot for B2B professionals—business coaches, marketing experts, creative directors, life coaches, and consultants—should go beyond standard headshots. It should capture your expertise, working style, and the experience of collaborating with you. This guide will help you create a dynamic and strategic collection of images for your website, social media, and marketing materials.
Location Planning
Choose locations that reflect your professionalism, brand aesthetic, and personality:
Your Workspace – Whether it’s a home office, co-working space, or corporate setting, show where the magic happens.
Photography Studio - Often the best choice for most industries, a studio offers great natural lighting, minimal distractions, and a neutral backdrop that keeps the focus on you and your brand.
Client Meeting Spaces – Coffee shops, conference rooms, or networking events.
Speaking Engagements or Workshops – If applicable, capture you in action at events.
STUDIO EXAMPLE
PROPS
What to Bring
To create a variety of content, bring elements that showcase your business and expertise:
Laptop, Tablet, or Phone – Working, presenting, or strategizing.
Notebooks & Pens – Planning sessions, sketching out ideas, or journaling.
Branded Marketing Materials – Business cards, workbooks, or client handouts.
Books or Publications – Thought leadership elements related to your industry.
Coffee or Tea – Casual, approachable lifestyle shots.
Whiteboard or Sticky Notes – Brainstorming and strategy moments.
Client Testimonials & Success Stories – Visual representations of your work and impact.
WARDROBE
Wardrobe & Styling Tips
Your wardrobe should reflect your brand and industry while keeping you polished and approachable.
Colours – Stick to only your brand colours.
Business Casual to Professional Attire – Tailored blazers, stylish dresses, or sleek button-downs.
Layers for Versatility – Jackets, scarves, or statement accessories.
Comfortable & Stylish Shoes – A mix of professional and casual styles.
Minimal & Elegant Accessories – Simple jewelry, watches, or stylish glasses.
Ensure your clothes are free of wrinkles, stains and marks.
SHOT LIST
Must-Have Shots
Ensure your brand shoot includes a variety of dynamic and engaging images:
Your Process & Client Interactions
Coaching or consulting with a client.
Leading a strategy session or brainstorming ideas.
Writing on a whiteboard or reviewing documents.
Conducting a virtual meeting.
On-Location Shots
Working at a desk or laptop.
Speaking at an event or networking.
Walking through a business district or creative space.
Writing notes or mapping out strategies.
Branding & Lifestyle Content
Casual working moments (sipping coffee, typing on a laptop, taking notes).
Candid shots laughing, thinking, or in deep conversation.
Personal branding moments (holding a book, engaging in a creative activity, or celebrating a business win).
Pro Tips for a Successful Shoot
Plan Your Shot List in Advance – Work with your photographer to map out key shots.
Capture Different Moods – Have a mix of formal, candid, and personality-driven shots.
Think About Content Versatility – Use images for social media, presentations, and marketing.
Stay True to Your Brand – Incorporate colors, props, and settings that align with your aesthetic.
Mix Wide & Detail Shots – Capture the big picture and small moments that define your business.
Pinterest is an amazing resource for inspiration when planning your shoot. Take a peek at our board here and we encourage you to create your own.
WHO TO HIRE
When selecting a photographer please ensure the following;
They are a BRAND photographer
Their approach to shooting matches with the location of choice (ex. if they are a natural light photogapher does your location have natural light?)
You have reviewed their portfolio and their style matches your brand
Do not worry if they aren’t available “asap” - we would prefer you wait for quality vs picking based on availability
Want to run your options by us? We would be happy to take a look and provide our feedback!
NOTES FOR PHOTOGRAPHER
Capture both vertical and horizontal images (your client requires all orientations for their marketing)
Capture all the types of shots listed above (not all headshots!)
Marketing will require various shots, angles, close ups, etc. (variety is key)
Save the files the client business name (ie. My Wolf Design not: “MWD”, “image12345”)
Images for web use should be no bigger than 10MB
Providing client with both High res at 3600px and up and web size at 1024px is critical
Please share with the client expected final file delivery timeline
Please ensure number of edits are adequate to complete the project (shot amounts provided in this guide)
