The Ultimate Realtor Brand Shoot Guide
A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.
Location Planning
Choose locations that showcase your work, brand aesthetic, and personality:
A Beautiful Listing or Your Home – Capture lifestyle shots in a staged home.
Photography Studio - OOften the best choice for most industries, a studio offers great natural lighting, minimal distractions, and a neutral backdrop that keeps the focus on you and your brand.
HOME EXAMPLE
STUDIO EXAMPLE
PROPS
What to Bring
To ensure a variety of content, bring a mix of branding elements and real estate essentials:
Keys & Sold Signs – Essential props for celebrating home purchases.
Branded Marketing Materials – Business cards, brochures, or listing sheets.
Laptop, iPad, or Phone – Show you working on deals, reviewing contracts, or showcasing a property.
Yard Signs & Open House Materials – Signage featuring your branding.
Notebooks, Pens & Calculator – Capture planning moments or client consultations.
Housewarming Gifts – Show a personal touch by gifting a bottle of wine, flowers, or a welcome basket.
Community Maps & Local Guides – Reinforce your knowledge of the area.
WARDROBE
Wardrobe & Styling Tips
Your wardrobe should be polished and professional while still reflecting your personality. Consider:
Classic & Timeless Pieces – Blazers, tailored dresses, or button-down shirts.
Brand-Appropriate Colours – Stick to your brand’s colours.
Layers for Versatility – Cardigans, blazers, or scarves to create different looks.
Comfortable Yet Chic Shoes – A mix of stylish heels, flats, or polished sneakers for different settings.
Minimal & Elegant Accessories – Watches, simple jewelry, or branded name tags.
Ensure your clothes are free of wrinkles, stains and marks.
SHOT LIST
Must-Have Shots
To create a well-rounded image library, ensure you capture a variety of shots that showcase your expertise and brand identity.
To create a diverse image library, ensure you capture:
Your Process & Client Interactions
Handing over keys to a client
Reviewing listings with buyers
Signing or presenting paperwork
Walking through a home with potential buyers
On-Location Shots
Standing in front of a listing with a ‘For Sale’ or ‘Sold’ sign
Detail Shots of a Home – Close-ups of elegant decor, styled coffee tables, unique architectural features, and well-lit spaces to highlight the atmosphere of a property.
Sitting in a staged living room or kitchen
Walking through a neighborhood or downtown area
Working at a coffee shop (casual business moments)
Branding & Lifestyle Content
Casual shots in a workspace or home office
Holding a coffee, chatting on the phone, or reviewing notes
Personal branding moments, such as celebrating a closing or engaging with the community
Pro Tips for a Successful Shoot
Plan Your Shot List in Advance – Share your vision with your photographer.
Capture Different Moods – Have a mix of formal, candid, and fun shots.
Think About Content Versatility – Use images across your website, social media, and marketing.
Keep Branding in Mind – Subtle nods to your brand colors, fonts, and style create cohesion.
Get Both Wide & Detail Shots – Capture the full scene and small, intimate branding moments.
Pinterest is an amazing resource for inspiration when planning your shoot. Take a peek at our board here and we encourage you to create your own.
WHO TO HIRE
When selecting a photographer please ensure the following;
They are a BRAND photographer
Their approach to shooting matches with the location of choice (ex. if they are a natural light photogapher does your location have natural light?)
You have reviewed their portfolio and their style matches your brand
Do not worry if they aren’t available “asap” - we would prefer you wait for quality vs picking based on availability
Want to run your options by us? We would be happy to take a look and provide our feedback!
NOTES FOR PHOTOGRAPHER
Capture both vertical and horizontal images (your client requires all orientations for their marketing)
Capture all the types of shots listed above (not all headshots!)
Marketing will require various shots, angles, close ups, etc. (variety is key)
Save the files the client business name (ie. My Wolf Design not: “MWD”, “image12345”)
Images for web use should be no bigger than 10MB
Providing client with both High res at 3600px and up and web size at 1024px is critical
Please share with the client expected final file delivery timeline
Please ensure number of edits are adequate to complete the project (shot amounts provided in this guide)
