THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to grow your business the right way!
Featured Blog Posts
The Ultimate Health & Wellness Brand Shoot Guide
A strong brand shoot is more than just professional headshots—it should capture the full essence of your health and wellness business, including your approach, environment, tools, and client experience. This guide will help you create a strategic collection of images for your website, social media, and marketing materials.
The Ultimate Mental Health Brand Shoot Guide
A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.
The Ultimate Interior Designer & Home Stager Brand Shoot Guide
A well-planned brand shoot for your interior design or home staging business should capture more than just headshots—it should showcase your creative process, styled spaces, and brand personality. This guide will help you plan a shoot that provides a strong visual identity and a content library for your website, social media, and marketing materials.
The Ultimate Medical Aesthetics Brand Shoot Guide
A brand shoot for your medical aesthetics business should go beyond headshots—it should tell the full story of your brand. From the client experience to the tools of your trade, this guide will ensure you capture the essence of your business and create a powerful library of images for marketing, social media, and your website.
The Ultimate Design & Build Brand Shoot Guide
A professional brand shoot for your design and build business should showcase more than just finished projects. It should capture the full scope of your expertise, process, and brand personality. This guide ensures you walk away with a powerful collection of images for your marketing, website, and social media.
The Ultimate Beauty Industry Brand Shoot Guide
A successful brand shoot for your beauty business should showcase more than just headshots—it should highlight your artistry, expertise, client experience, and the ambiance of your space. Whether you’re a salon owner, makeup artist, hair stylist, wax specialist, or spa owner, this guide will help you create a diverse and powerful image library for marketing, social media, and your website.
The Ultimate Athletics Brand Shoot Guide
A brand shoot for athletics-based businesses—dance studios, yoga instructors, fitness trainers, martial arts schools, and other movement-focused brands—should capture the energy, expertise, and atmosphere of your business. This guide ensures you get a dynamic collection of images that reflect your brand identity and engage your audience.
The Ultimate B2B Brand Shoot Guide
A brand shoot for B2B professionals—business coaches, marketing experts, creative directors, life coaches, and consultants—should go beyond standard headshots. It should capture your expertise, working style, and the experience of collaborating with you. This guide will help you create a dynamic and strategic collection of images for your website, social media, and marketing materials.
The Ultimate Realtor Brand Shoot Guide
A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.
The Ultimate Finance, Accounting, Legal & Insurance Brand Shoot Guide
A brand shoot for finance, accounting, legal professionals, and insurance brokers should go beyond traditional headshots. It should communicate trust, professionalism, and expertise while showing your personality and approachability. This guide ensures you capture compelling images to elevate your brand and marketing efforts.
The Formula for a High-Converting Services Page
Let’s be real, your Services page isn’t just a list of what you do. It’s a sales page in disguise. It’s where people decide if they trust you, if they need you, and most importantly, if they’re ready to pay you. So, let’s make sure it’s doing its job.
Things We’ll Never Do to Your Website (and What We Do Instead)
At My Wolf Design, we’ve seen it all: websites that confuse, overwhelm, or fail to make an impact. And we promise, we’ll never make those mistakes with yours.
Does Your Brand Look Cheap, DIY, Amateur, or Just Plain Bad?
We get it—strong branding is a big investment, and you might have thought a DIY approach was “good enough” when you started. But here’s the thing: Your visuals are the first impression potential customers have of your business. If they look cheap, amateur, or poorly thought-out, you might be losing trust—and sales—before you’ve even had a chance to speak.
Marketing vs. Sales: Two Vital Paths to Business Growth
Many service-based business owners—whether they’re real estate agents, wellness centres, or mental health professionals—aren’t entirely clear on where marketing ends and sales begins. But getting this clarity can be a game-changer. Knowing what falls under each bucket helps you avoid gaps, make stronger connections, and, ultimately, convert more clients.
Why Your Home Page Should Be More Than Just One Section
Your home page is the virtual front door to your business. It’s often the first thing potential customers see, and it has one key job: to make them stay and explore. But if your home page is just one simple section, it’s like opening your front door, saying a quick hello, and then shutting it again. Not exactly welcoming, right?
How to Set (and Crush) Goals That Actually Move Your Business Forward
Goal setting should be the springboard that launches your business forward, not just another checkbox to tick off. If you've set goals in the past that fizzled out or didn’t create lasting impact, it’s time for a reset. Here, we’ll break down how to set SMART goals—with real insights on getting specific, aligning goals with business impact, and making sure they actually drive momentum.
Prep, Prepare, & Execute: The 5 Phases of a Knockout Black Friday Promo
Black Friday isn’t just a sale; it’s an event—and one you need to be prepared for if you want to make the most of it. With shoppers primed for deals, this is your chance to maximize visibility, excitement, and conversions.
Your Final Quarter To-Do List: Wrapping Up the Year Strong
Whether you’re feeling on top of things or scrambling to catch up, these last few months are crucial for setting the stage for your business’s success in the new year. Here’s your essential to-do list to ensure you’re closing out the year with intention, focus, and a little bit of flair.
The Ultimate Guide to Lead Magnet Ideas for Your Business
Lead magnets are powerful tools for attracting and engaging potential clients. They offer value in exchange for contact information, enabling you to build your email list and nurture leads. Here, we'll explore general categories of lead magnets and provide specific ideas tailored to various industries.
Understanding Brand Hierarchy: Where Does Your Small Business Fit?
As a small business owner, grasping the concept of brand hierarchy is crucial for positioning your brand effectively in the market. This understanding can help you tailor your strategies, connect with your target audience, and achieve your business goals.