marketing and design resources for small business owners

THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS

The Blog for the Small Business Owner

Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.

Explore to find tools, resources, and more to understand how to grow your business the right way!

Featured Blog Posts

Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Health & Wellness Brand Shoot Guide

A strong brand shoot is more than just professional headshots—it should capture the full essence of your health and wellness business, including your approach, environment, tools, and client experience. This guide will help you create a strategic collection of images for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Mental Health Brand Shoot Guide

A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Interior Designer & Home Stager Brand Shoot Guide

A well-planned brand shoot for your interior design or home staging business should capture more than just headshots—it should showcase your creative process, styled spaces, and brand personality. This guide will help you plan a shoot that provides a strong visual identity and a content library for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Medical Aesthetics Brand Shoot Guide

A brand shoot for your medical aesthetics business should go beyond headshots—it should tell the full story of your brand. From the client experience to the tools of your trade, this guide will ensure you capture the essence of your business and create a powerful library of images for marketing, social media, and your website.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Design & Build Brand Shoot Guide

A professional brand shoot for your design and build business should showcase more than just finished projects. It should capture the full scope of your expertise, process, and brand personality. This guide ensures you walk away with a powerful collection of images for your marketing, website, and social media.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Beauty Industry Brand Shoot Guide

A successful brand shoot for your beauty business should showcase more than just headshots—it should highlight your artistry, expertise, client experience, and the ambiance of your space. Whether you’re a salon owner, makeup artist, hair stylist, wax specialist, or spa owner, this guide will help you create a diverse and powerful image library for marketing, social media, and your website.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Athletics Brand Shoot Guide

A brand shoot for athletics-based businesses—dance studios, yoga instructors, fitness trainers, martial arts schools, and other movement-focused brands—should capture the energy, expertise, and atmosphere of your business. This guide ensures you get a dynamic collection of images that reflect your brand identity and engage your audience.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate B2B Brand Shoot Guide

A brand shoot for B2B professionals—business coaches, marketing experts, creative directors, life coaches, and consultants—should go beyond standard headshots. It should capture your expertise, working style, and the experience of collaborating with you. This guide will help you create a dynamic and strategic collection of images for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Realtor Brand Shoot Guide

A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

Does Your Brand Look Cheap, DIY, Amateur, or Just Plain Bad?

We get it—strong branding is a big investment, and you might have thought a DIY approach was “good enough” when you started. But here’s the thing: Your visuals are the first impression potential customers have of your business. If they look cheap, amateur, or poorly thought-out, you might be losing trust—and sales—before you’ve even had a chance to speak.

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Sales & Marketing Meredith Wolf Sales & Marketing Meredith Wolf

Marketing vs. Sales: Two Vital Paths to Business Growth

Many service-based business owners—whether they’re real estate agents, wellness centres, or mental health professionals—aren’t entirely clear on where marketing ends and sales begins. But getting this clarity can be a game-changer. Knowing what falls under each bucket helps you avoid gaps, make stronger connections, and, ultimately, convert more clients.

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Website Design Meredith Wolf Website Design Meredith Wolf

Why Your Home Page Should Be More Than Just One Section

Your home page is the virtual front door to your business. It’s often the first thing potential customers see, and it has one key job: to make them stay and explore. But if your home page is just one simple section, it’s like opening your front door, saying a quick hello, and then shutting it again. Not exactly welcoming, right?

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Strategy, Mindset Meredith Wolf Strategy, Mindset Meredith Wolf

How to Set (and Crush) Goals That Actually Move Your Business Forward

Goal setting should be the springboard that launches your business forward, not just another checkbox to tick off. If you've set goals in the past that fizzled out or didn’t create lasting impact, it’s time for a reset. Here, we’ll break down how to set SMART goals—with real insights on getting specific, aligning goals with business impact, and making sure they actually drive momentum.

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Branding, Website Design, Strategy, Sales & Marketing Meredith Wolf Branding, Website Design, Strategy, Sales & Marketing Meredith Wolf

Your Final Quarter To-Do List: Wrapping Up the Year Strong

Whether you’re feeling on top of things or scrambling to catch up, these last few months are crucial for setting the stage for your business’s success in the new year. Here’s your essential to-do list to ensure you’re closing out the year with intention, focus, and a little bit of flair.

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