THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to build your business the right way!
Featured Blog Posts
Marketing vs. Sales: Two Vital Paths to Business Growth
Many service-based business owners—whether they’re real estate agents, wellness centres, or mental health professionals—aren’t entirely clear on where marketing ends and sales begins. But getting this clarity can be a game-changer. Knowing what falls under each bucket helps you avoid gaps, make stronger connections, and, ultimately, convert more clients.
Prep, Prepare, & Execute: The 5 Phases of a Knockout Black Friday Promo
Black Friday isn’t just a sale; it’s an event—and one you need to be prepared for if you want to make the most of it. With shoppers primed for deals, this is your chance to maximize visibility, excitement, and conversions.
Your Final Quarter To-Do List: Wrapping Up the Year Strong
Whether you’re feeling on top of things or scrambling to catch up, these last few months are crucial for setting the stage for your business’s success in the new year. Here’s your essential to-do list to ensure you’re closing out the year with intention, focus, and a little bit of flair.
The Ultimate Guide to Lead Magnet Ideas for Your Business
Lead magnets are powerful tools for attracting and engaging potential clients. They offer value in exchange for contact information, enabling you to build your email list and nurture leads. Here, we'll explore general categories of lead magnets and provide specific ideas tailored to various industries.
What Makes an Effective Lead Magnet
How to craft lead magnets that'll have your subscribers hitting that 'subscribe' button like it's nobody's business.
Why Updating your Website Regularly is Important
Updating your website is important for a variety of reasons. It can help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update their website regularly.
10 Key Benefits Of SEO For Your Business
If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let's look at 10 significant benefits of SEO for your business, and how you can realize them.
6 Sales Page Musts
Writing sales pages isn’t fun for most people.
In fact, I think creating sales pages is one of the least liked tasks for almost every business owner.
8 Items to Always Include in Your Services Proposal
Create a proposal that gets results.
This post we will discuss what to include in your services proposal and how to make the most of this important step in your sales process.
Benefits To Hiring A Single Full-Service Digital Marketing Agency
It can be difficult to narrow down your options for an agency to manage your digital marketing efforts, which may result in choosing multiple vendors for different services. There are several benefits to running all of your digital marketing services with one full-service agency.
Blog Ideas for your Small Business
We would always recommend a blog on your website.
There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on your website, and it can prove priceless.
The Advantages of a Full-Service Creative Studio
The approach that your business takes to digital marketing can absolutely impact how you thrive online. Traditionally, you would hire a professional to handle each of your online endeavours. A developer to build and launch a website, a copywriter for your blogs, a graphic designer for your logo and branding, and an email marketing savant for your nurture campaigns and newsletters.
But doesn’t that sound a little… exhausting?
10x Your Revenue by Avoiding these Email Marketing Mistakes
This article can potentially make you up to 6 figures this year.
The Art of the Follow Up
On average, salespeople who send at least one follow-up email after no response reach a 27% reply rate. Those who don’t send one get stuck at a 16% average reply rate.