6 Sales Page Musts

Writing sales pages isn’t fun for most people.

In fact, I think creating sales pages is one of the least liked tasks for almost every business owner.

One of the biggest hangups people have is knowing what exactly you should be including on your sales page and where to put it.

We’ve run our business for over 5 years now, so we know a thing or two about creating actionable sales pages that grabs a reader’s attention. We’ve learned a lot over the past 5 years and we wanted to share our experience on what matters most when creating a sales page.

We’ve included our formula for writing actionable sales pages.

6 THINGS YOU MUST HAVE ON YOUR SALES PAGE

1. AN ENTICING HEADLINE

One of the most important aspects of your sales page is an eye-catching headline that entices visitors to continue reading.

To create a headline that captures a reader’s attention, it should be specific, concise and focus on one main pain point your ideal customer has.

Be cautious of making your headline too lengthy, we recommend sticking to 15ish words.

Also, it’s critical to remember to use words that your target audience uses when they’re referring to the problem your product or services solves.

Using your audience’s own words will immediately catch their attention and will hook them to continue reading more.

2. AMAZING DESIGN & LAYOUT

Design and layout are often afterthoughts for sales pages, but they are the most critically important aspects of your sales page. A poorly designed sales page can lead to less conversions, and we obviously don’t want that!

Here are some things to keep in mind when designing a sales page:

• Font structure: Keep it clean and easy to read but using mostly Sans Serif fonts. Don’t use too many cursive fonts as it’s difficult on the eyes to read. Of course, this is easy because you know the value of branding and you already have an established font suite.

• Responsive: Your sales page has to be responsive on all devices. You never know what device someone could be looking at your sales page on, so it’s important your sales page fits every size out there.

• Sections: Instead of using big blocks of text, try using sections to break up your content and graphics.

• Visual graphics: Show off images of your product/offer visually so visitors know exactly what it is they are purchasing/signing up for. This is a must-do whether you sell physical or digital products.

• White space: Including white space on your sales page gives visitor’s eyes a break while reading and also helps them focus in on the text and visuals you do have.

3. MULTIPLE CALL-TO-ACTION OPPORTUNITIES

Depending on what you’re selling and the price of your product or service will determine how many calls-to-action you should include on your sales page.

Some people may not read your entire sales page so you want to make sure you’re including ample call-to-action buttons throughout your sales page.

The rule we follow is the higher the price = the more call-to-action buttons needed on the sales page.

You’ll want to make sure your call-to-action buttons stand out against the rest of your graphics and copy. Try using a color that contrasts with the rest of your page.

4. TESTIMONIALS

People like to read how other people have been positively affected by your product or services. It gives visitors a sense of ease because they know that someone else has “tested” the product and they can feel even more confident in purchasing what you’re selling.

If you’re new to business, have beta-testers for your product so you can get some great testimonials.

Wondering how to ask for testimonials? Make it less intimidating by asking people to fill out a form about your product or service, instead of asking them directly for a testimonial. People will be more apt to give a truer response by filling out a form.

5. BIO OF YOU AND YOUR EXPERIENCE

People want to know that they can trust who they’re buying from and your bio and experience is a way to build that trust.

Point out that you know what you’re doing and why people should trust you and your product. Share who you’ve worked with in the past, projects you’ve completed, and the successes that you’ve had.

Be yourself and let yourself shine. A bio doesn’t have to be a boring description, so have some fun with it!

6. IRRESISTIBLE COPY

Copy is ultimately what is going to sell your product or services, so it has to be alluring enough to visitors to take action and purchase.

Here are a few things to keep in mind when writing your copy for your sales page:

• Explain the situation that a customer is in before they buy your product

• Explain how your product is the best solution to their problem

• Think of a specific person you are writing to when creating your copy

• Highlight reasons why someone might not want to purchase

FINAL THOUGHTS

We hope this post has eased your minds for creating your next sales page. It’s not as hard once you have a formula to follow!