marketing and design resources for small business owners

THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS

The Blog for the Small Business Owner

Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.

Explore to find tools, resources, and more to understand how to build your business the right way!

Featured Blog Posts

Sales & Marketing Meredith Wolf Sales & Marketing Meredith Wolf

Marketing vs. Sales: Two Vital Paths to Business Growth

Many service-based business owners—whether they’re real estate agents, wellness centres, or mental health professionals—aren’t entirely clear on where marketing ends and sales begins. But getting this clarity can be a game-changer. Knowing what falls under each bucket helps you avoid gaps, make stronger connections, and, ultimately, convert more clients.

Read More
Strategy, Mindset Meredith Wolf Strategy, Mindset Meredith Wolf

How to Set (and Crush) Goals That Actually Move Your Business Forward

Goal setting should be the springboard that launches your business forward, not just another checkbox to tick off. If you've set goals in the past that fizzled out or didn’t create lasting impact, it’s time for a reset. Here, we’ll break down how to set SMART goals—with real insights on getting specific, aligning goals with business impact, and making sure they actually drive momentum.

Read More
Branding, Website Design, Strategy, Sales & Marketing Meredith Wolf Branding, Website Design, Strategy, Sales & Marketing Meredith Wolf

Your Final Quarter To-Do List: Wrapping Up the Year Strong

Whether you’re feeling on top of things or scrambling to catch up, these last few months are crucial for setting the stage for your business’s success in the new year. Here’s your essential to-do list to ensure you’re closing out the year with intention, focus, and a little bit of flair.

Read More
Technology Meredith Wolf Technology Meredith Wolf

Why a Business Management Program is Essential

Small business owners often find themselves juggling multiple tasks simultaneously. From marketing and sales to client onboarding and project management, the sheer volume of responsibilities can leave little time for strategic planning and growth initiatives. Without a centralized system in place, crucial details can slip through the cracks, leading to missed opportunities and dissatisfied customers.

Read More
Website Design Meredith Wolf Website Design Meredith Wolf

Top 30 Squarespace Questions Answered

Squarespace websites are the talk of the town these days and for good reason! It’s easy to create a truly stunning design, they’re easy to launch, and the websites produced are indeed very powerful.

It’s a big decision to choose or switch your website system, so I wanted to be the one to lay out all the most frequent questions and the answers to them in order to set things straight.

Read More
Sales & Marketing Meredith Wolf Sales & Marketing Meredith Wolf

Blog Ideas for your Small Business

We would always recommend a blog on your website.

There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on your website, and it can prove priceless.

Read More