When designing your brand’s colours, you’ve probably come across terms like CMYK, HEX, and Pantone. But what do they all mean, and why do your colours sometimes look different in print than they do on your screen? Let’s break it down.

Many service-based business owners—whether they’re real estate agents, wellness centres, or mental health professionals—aren’t entirely clear on where marketing ends and sales begins. But getting this clarity can be a game-changer. Knowing what falls under each bucket helps you avoid gaps, make stronger connections, and, ultimately, convert more clients.

Goal setting should be the springboard that launches your business forward, not just another checkbox to tick off. If you've set goals in the past that fizzled out or didn’t create lasting impact, it’s time for a reset. Here, we’ll break down how to set SMART goals—with real insights on getting specific, aligning goals with business impact, and making sure they actually drive momentum.

Black Friday isn’t just a sale; it’s an event—and one you need to be prepared for if you want to make the most of it. With shoppers primed for deals, this is your chance to maximize visibility, excitement, and conversions.

Whether you’re feeling on top of things or scrambling to catch up, these last few months are crucial for setting the stage for your business’s success in the new year. Here’s your essential to-do list to ensure you’re closing out the year with intention, focus, and a little bit of flair.

Lead magnets are powerful tools for attracting and engaging potential clients. They offer value in exchange for contact information, enabling you to build your email list and nurture leads. Here, we'll explore general categories of lead magnets and provide specific ideas tailored to various industries.

The responsibilities between a website designer and an SEO expert often overlap, but each role focuses on different aspects of a website's development and performance. Explore the breakdown of who does what.

If you built your site on Squarespace 7.0 a few years ago, it has likely served you well. But as technology and user expectations evolve, it's crucial to keep your online presence up-to-date.

Understanding your Squarespace analytics is fantastic, but knowing what to aim for? That’s next-level. Here are some key benchmarks to keep an eye on, so you can gauge how well your website is performing.

Small business owners often find themselves juggling multiple tasks simultaneously. From marketing and sales to client onboarding and project management, the sheer volume of responsibilities can leave little time for strategic planning and growth initiatives. Without a centralized system in place, crucial details can slip through the cracks, leading to missed opportunities and dissatisfied customers.

How to craft lead magnets that'll have your subscribers hitting that 'subscribe' button like it's nobody's business.

Updating your website is important for a variety of reasons. It can help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update their website regularly.

If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let's look at 10 significant benefits of SEO for your business, and how you can realize them.

No, that’s not click bait, we mean it. PDFs are yesterday’s news, and it’s time to evolve!

Writing sales pages isn’t fun for most people.

In fact, I think creating sales pages is one of the least liked tasks for almost every business owner.

Create a proposal that gets results.

This post we will discuss what to include in your services proposal and how to make the most of this important step in your sales process.

Squarespace websites are the talk of the town these days and for good reason! It’s easy to create a truly stunning design, they’re easy to launch, and the websites produced are indeed very powerful.

It’s a big decision to choose or switch your website system, so I wanted to be the one to lay out all the most frequent questions and the answers to them in order to set things straight.

The 6 Best Secrets to Email Marketing Success

Boost your Google rank with these recommendations.