Why Updating from Squarespace 7.0 to 7.1 is Worth the Investment for Your Business
Your website is your storefront, your brand ambassador, and your sales engine. If you built your site on Squarespace 7.0 a few years ago, it has likely served you well. But as technology and user expectations evolve, it's crucial to keep your online presence up-to-date. Upgrading to Squarespace 7.1 is not just a luxury—it's a strategic move that can significantly impact your business. Here’s why you should consider investing in this update.
(and no, to upgrade it does not increase your annual plan fee with Squarespace but will involve a designer to manage the small mess it makes when you upgrade)
1. Enhanced Design Flexibility
Squarespace 7.1 offers a more intuitive design interface, giving you greater control over the look and feel of your website. With the new section-based editing, you can easily create complex layouts without needing custom code. This means you can quickly adapt your site to match new branding, seasonal campaigns, or any creative ideas you want to bring to life.
2. Improved User Experience
User experience (UX) is at the heart of a successful website. Squarespace 7.1 introduces numerous UX improvements, such as better navigation options and faster load times. These enhancements ensure your visitors have a seamless experience, which can lead to higher engagement and conversion rates.
3. SEO Benefits
Search engine optimization (SEO) is crucial for driving organic traffic to your site. Squarespace 7.1 comes with built-in SEO improvements, making it easier for your site to rank higher in search results. Features like better URL structuring, automatic sitemaps, and improved mobile responsiveness help your site perform better in search engines, attracting more potential customers.
4. Better Integration with Third-Party Tools
Squarespace 7.1 offers improved integrations with third-party tools and services. Whether it's connecting with email marketing platforms, CRM systems, or social media channels, the enhanced integrations make it easier to manage your digital marketing efforts from one central hub. This streamlined approach saves you time and ensures consistency across your digital channels.
5. Future-Proofing Your Website
Technology evolves rapidly, and staying on an outdated platform can leave your website vulnerable to security risks and performance issues. Squarespace 7.1 is designed to be more robust and future-proof, with regular updates and support from the Squarespace team. By upgrading, you ensure your website remains secure, stable, and ready to leverage new features as they become available.
6. Advanced E-commerce Capabilities
If you run an online store, the e-commerce functionalities in Squarespace 7.1 are a game-changer. The new platform offers enhanced product display options, streamlined checkout processes, and better inventory management tools. These upgrades can help you provide a better shopping experience, reduce cart abandonment, and increase sales.
7. Professional Polish
An updated website signals to your audience that your business is thriving and up-to-date with current trends. Investing in a professional designer to update your site from 7.0 to 7.1 ensures that the transition is smooth, visually appealing, and strategically aligned with your business goals. A polished, modern website can significantly enhance your brand’s credibility and attract more high-quality leads.
Conclusion
While it might be tempting to stick with what you know, upgrading from Squarespace 7.0 to 7.1 is a smart investment in your business’s future.
The benefits of enhanced design flexibility, improved UX, better SEO, advanced e-commerce features, superior integrations, future-proofing, and a professional polish make it a worthwhile endeavor. Reach out to us today to discuss how we can help you make the seamless transition to Squarespace 7.1 and take your online presence to the next level.
