The Ultimate Health & Wellness Brand Shoot Guide
A strong brand shoot is more than just professional headshots—it should capture the full essence of your health and wellness business, including your approach, environment, tools, and client experience. This guide will help you create a strategic collection of images for your website, social media, and marketing materials.
Location Planning
Select locations that reinforce a sense of calm, connection, and expertise:
Your Treatment Space – A clinic, office, studio, or home-based practice.
Photography Studio - Often the best choice for most industries, a studio offers great natural lighting, minimal distractions, and a neutral backdrop that keeps the focus on you and your brand.
STUDIO EXAMPLE
CLINIC EXAMPLE
PROPS
What to Bring
Ensure a variety of content by bringing essential tools and branding elements:
Treatment & Service Tools – Massage tables, acupuncture needles, essential oils, herbal remedies, chiropractic tools, breathwork cushions, etc.
Tech & Office Items – Laptop, iPad, phone, scheduling planner, client forms.
Branded Marketing Materials – Business cards, brochures, wellness guides.
Wellness Props – Yoga mats, meditation cushions, healthy food, tea, journals, candles.
Natural Elements – Plants, crystals, dried herbs, water bottles.
Client Model(s) – Represent your target audience in a relaxed, comfortable setting.
WARDROBE
Wardrobe & Styling Tips
Your wardrobe should be comfortable, professional, and aligned with your brand:
Colours – Stick to only your brand colours.
Comfortable & Professional Attire – Flowy dresses, scrubs, activewear, or business casual outfits.
Layering for Versatility – Cardigans, scarves, or lab coats to change up looks.
Minimal & Organic Accessories – Wooden jewelry, natural fabrics, simple watches.
Ensure your clothes are free of wrinkles, stains and marks.
SHOT LIST
Must-Have Shots
To create a diverse and meaningful image library, ensure you capture:
Your Practice in Action
Providing treatment (chiropractic adjustment, acupuncture, massage, etc.).
Consulting with a client over a wellness plan.
Preparing herbal remedies, teas, or supplements.
Guiding breathwork or meditation.
Demonstrating movement therapy or physical rehabilitation.
On-Location & Lifestyle Shots
Welcoming a client into your space.
Setting up a calm, healing environment.
Hands-on treatment shots.
Working at a desk or reviewing client notes.
Detail Shots – Hands mixing herbs, essential oils, a lit candle, cozy waiting area decor.
Branding & Personal Shots
Holding a cup of tea, journal, or wellness product.
Relaxed, candid shots in your workspace.
Engaging in a self-care practice.
Celebrating wellness milestones or events.
Leading a small group session or retreat.
Pro Tips for a Successful Shoot
Plan Your Shot List in Advance – Ensure you capture all aspects of your practice.
Balance Professional & Lifestyle Shots – Mix clinical, action-based, and personal images.
Showcase Your Philosophy – Incorporate elements that align with your approach to wellness.
Use Natural Light When Possible – Creates a warm, inviting feel.
Capture Both Wide & Detail Shots – Give variety and depth to your branding imagery.
Pinterest is an amazing resource for inspiration when planning your shoot. Take a peek at our board here and we encourage you to create your own.
WHO TO HIRE
When selecting a photographer please ensure the following;
They are a BRAND photographer
Their approach to shooting matches with the location of choice (ex. if they are a natural light photogapher does your location have natural light?)
You have reviewed their portfolio and their style matches your brand
Do not worry if they aren’t available “asap” - we would prefer you wait for quality vs picking based on availability
Want to run your options by us? We would be happy to take a look and provide our feedback!
NOTES FOR PHOTOGRAPHER
Capture both vertical and horizontal images (your client requires all orientations for their marketing)
Capture all the types of shots listed above (not all headshots!)
Marketing will require various shots, angles, close ups, etc. (variety is key)
Save the files the client business name (ie. My Wolf Design not: “MWD”, “image12345”)
Images for web use should be no bigger than 10MB
Providing client with both High res at 3600px and up and web size at 1024px is critical
Please share with the client expected final file delivery timeline
Please ensure number of edits are adequate to complete the project (shot amounts provided in this guide)
