Designing an optimal homepage for a small business involves balancing various elements such as visual appeal, usability, content clarity, and conversion optimization.

Writing sales pages isn’t fun for most people.

In fact, I think creating sales pages is one of the least liked tasks for almost every business owner.

The key to a great website? Great copywriting. 

Behind every successful website is a talented copywriter who is busy conducting research, writing paragraphs and polishing off documents. With the right approach to copywriting, you can create a website that is not only engaging and informative, but helps your business to rank in relative search results!

Customers aren't on your FAQ page to be entertained. It's typically best to stick to a basic format and simple design that can be quickly accessed and easily read.

One of the most important things to consider when creating and launching a website is the copy. Not only does the copy set the tone for the voice of your business online and help to keep users informed, it can also contribute to your overall SEO strategy.

What You Should Include in Your Website Homepage Design (in this order)

The key to effectively connecting with your audience online? Effective copywriting.

Your digital marketing strategy should take a mutli-channel approach, meaning a cohesive website, email marketing strategy and social media presence. While your branding can help to ensure consistency across all channels and digital platforms, your copywriting should effectively showcase your business through both the tone and messaging.

Once you have established your brand online, it’s all about what you do to maintain a strong online presence and continue to reach your target audience.

An About Us page gives online viewers insight into your brand and the people behind it.

Good copywriting is a VERY important, but often overlooked, part of online business. If you really think about it, almost every single thing you do in business requires some form of writing: blog posts, websites, social media captions, emails, ads, SEO— everything! So, even if you feel like writing “isn’t your thing,” it’s worth taking the time to get it right.

While having a tagline and mission statement for your business may seem unnecessary or outdated, in my opinion they are absolutely vital.