Why You Should Never Write Your Own Website Copy
Is it time to elevate your business?
It’s no secret, taking your business online truly is the way of the future. Creating and maintaining an online presence requires a well-rounded approach. Not only that, but there truly is no one-size-fits-all solution for all business owners who are navigating these waters.
The pillars of helping your business thrive online include having a website, Google My Business profile and social media accounts, among other initiatives. To ensure that each of these digital platforms are utilized to the fullest, there are a number of things that must be accounted for.
Especially, when it comes to your website.
One of the most important things to consider when creating and launching a website is the copy. Not only does the copy set the tone for the voice of your business online and help to keep users informed, it can also contribute to your overall SEO strategy.
In this article, we focus on the importance of your website copy, the benefits of hiring a copywriter and why you should never write it yourself!
The Importance of Website Copy
To put it simply, the copy on your website refers to the writing. From headlines and paragraphs, to the call-to-actions on buttons and more, website copy affects many aspects and areas of your website.
But, why is it so important?
Your website copy has significant importance for a variety of reasons. For starters, it’s what helps to catch the reader's attention and then keep them on your website. With the right tone and approach, your website copy can help the user to engage with your business online and help them navigate through the sales funnel.
Your website copy also helps to keep the reader informed. It helps them to learn more about your business and the benefits of taking the next step with you. It outlines the features, benefits and helps to guide them every step of the way.
Did you know that the copy on your website can also have an impact on how your website ranks in search results? That’s right, with the right approach to content creation and copywriting, you can help to improve your chances of ranking higher in a range of search engine results.
Copy that is informative, engaging and consumable is more likely to help the pages on your website rank higher, but is even more successful with a well-rounded approach to SEO. Think of the copy on your website as a vessel, to put all of your SEO research and strategizing into action.
Reasons to Always Hire a Copywriter
Now that you understand the importance of website copy, the question remains…
Who should write it?
In theory, we can certainly understand why it might make the most sense for you to write your own website copy. Nobody knows your business quite like you do, after all!
The cold, hard truth is, that this is not always the best approach. In fact, it’s almost always the best bet to have a copywriter or copywriting team handle the hard work.
Let’s take a look at the top four reasons why!
Self Reflection is Easier Said Than Done
While nobody knows your business better than you do, self reflection is often easier said than done. It can be surprisingly difficult to really ask yourself the hard questions and set emotions aside, to create content that is going to benefit your business with a whole-rounded approach.
With a professional copywriter, they will work closely with you to gain all of the important details about your business. The difference is that they can see from both your perspective, along with that of your target audience.
This unique point of view can allow them to write website copy that can relay the information that you deem to be most important, but in a way that will really resonate with your target audience.
Experience with SEO
The right copywriter will have years of experience in the world of Search Engine Optimization (SEO). While a well-rounded SEO approach will include a wide range of initiatives, the website copy should not go overlooked.
An SEO expert can research industry trends, top-performing keywords and the latest developments, but only a copywriter can put the strategy into action. They can utilize certain keywords, all while ensuring that the writing is natural and consumable.
Without this unique set of skills, creating copy for your own website can grow increasingly more difficult.
Industry Trends
In digital marketing, industry trends are truly ever-changing.
What was a solid strategy 10 years, if not one year ago, may not be remotely relevant in today’s online market. This is why it’s so important to stay on top of the latest industry trends and Google updates, as your strategy may need to change in the blink of an eye.
With the right copywriter, you can feel confident in knowing that they always have their eye on the latest innovations, updates and trends within the industry.
Copywriters Have a Process
Without the right process, creating copy for an entire website can be an uphill battle.
An experienced copywriter will have a tried-and-true process that has been developed over a number of years and/or projects. This process will enable them to write for your website in an efficient way, that not only provides you with a quality product, but in a timely manner.
If content creation and copywriting isn’t something that you do every day, immersing yourself in this world can be daunting to say the least. With help from the right expert, you can focus on your business - while they handle the rest!
Signs It’s Time for Professional Copywriting
Whether you have an existing website or you’re planning a brand-new project, here are some signs that your business could benefit from professional copywriting:
Your customers or clients have questions about your products, services or business
Your customers are showing an interest in supporting your business online
Business has slowed down or is hitting a plateau
Customers comment on an outdated website or copy
Your website isn’t ranking in search engine results
Another sign that it’s time for professional copywriting? You have the urge to invest in your business and commit to consistent growth.
Elevate Your Approach With My Wolf Design
Is it time for a new website or website refresh? We can help.
For a refreshing approach to website development, copywriting and taking your business online, our team of experts at My Wolf Design are here to help. With many combined years of experience, we can work closely with you to create a strategy that caters to your long-term goals and really helps your business shine online!
