If you’ve been thinking about updating your website, redoing your logo, or maybe just ‘fixing’ your copy, I need to stop you right there. Because none of these things exist in a vacuum. Your brand, website, images, and copy are a package deal—each one working together to make your business look good, sound good, and feel good to your ideal clients.

Just like your age dictates what grade you're in at school, your years in business should dictate where and how you invest. But unlike school, where there's a curriculum guiding you, entrepreneurship is a free-for-all. No one is handing you a syllabus saying, "Hey, it's time to upgrade your brand and website now."

Let’s talk about the elephant in the room—sticker shock. If you've ever received a quote for branding, website design, or photography and thought, "Why is this so expensive?"—you’re not alone. The truth is, these services vary dramatically based on what’s included (or not included). Comparing prices without understanding the depth of each offering is like comparing a fast-food burger to a gourmet meal—they might seem similar, but the experience, quality, and results are worlds apart.

And no, we aren’t suggesting a $10k logo.

When small business owners hear a $10,000 investment for branding, website design, professional copywriting, and brand photography, the initial reaction is often sticker shock. But here’s the truth: this isn’t just a website or a logo—it’s a foundational investment that will pay for itself (and then some) when done right.

At My Wolf Design, we’ve seen it all: websites that confuse, overwhelm, or fail to make an impact. And we promise, we’ll never make those mistakes with yours.

Why SEO Isn’t a Magic Fix

SEO is often seen as the secret sauce to business success. People hear about ranking on Google and immediately think, “If I just pay for SEO, the customers will come!” But here’s the truth: SEO isn’t magic. If your brand, website, and visuals are unprofessional or poorly designed, no amount of SEO will save you. Instead of solving problems, you might just end up amplifying them.

Your home page is the virtual front door to your business. It’s often the first thing potential customers see, and it has one key job: to make them stay and explore. But if your home page is just one simple section, it’s like opening your front door, saying a quick hello, and then shutting it again. Not exactly welcoming, right?

Your website is often the first impression potential customers have of your brand—so it better be a good one! But how can you be sure that your site is performing at its best? The truth is, even the sleekest-looking websites can be held back by hidden issues like poor user experience (UX), slow loading speeds, or overlooked SEO opportunities.

Whether you’re feeling on top of things or scrambling to catch up, these last few months are crucial for setting the stage for your business’s success in the new year. Here’s your essential to-do list to ensure you’re closing out the year with intention, focus, and a little bit of flair.

If you’ve built your website on another platform, kudos to you! DIYing a website is no small feat. But as your business grows, you might find that your current setup isn't quite meeting your evolving needs.

Ever wondered why your DIY website isn’t quite hitting the mark? Let’s dive into the nitty-gritty of why a professionally designed website can make all the difference. Spoiler alert: it’s not just about looking pretty.

A well-crafted website is more than just a digital business card—it's a powerful tool that can directly impact your revenue and sales.

The responsibilities between a website designer and an SEO expert often overlap, but each role focuses on different aspects of a website's development and performance. Explore the breakdown of who does what.

If you built your site on Squarespace 7.0 a few years ago, it has likely served you well. But as technology and user expectations evolve, it's crucial to keep your online presence up-to-date.

Understanding your Squarespace analytics is fantastic, but knowing what to aim for? That’s next-level. Here are some key benchmarks to keep an eye on, so you can gauge how well your website is performing.

Designing an optimal homepage for a small business involves balancing various elements such as visual appeal, usability, content clarity, and conversion optimization.

Let’s talk about the real MVP of small business success: the website investment.

So, you've decided it's time to take your online presence up a notch with a killer website design? Awesome choice!

Whether you're just starting out or looking to revamp your existing site, getting prepped is key to ensuring a smooth and successful project. Here's a laid-back rundown of what you need to have in your toolbox before diving headfirst into the world of web design:

Updating your website is important for a variety of reasons. It can help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update their website regularly.