The Ultimate Medical Aesthetics Brand Shoot Guide
A brand shoot for your medical aesthetics business should go beyond headshots—it should tell the full story of your brand. From the client experience to the tools of your trade, this guide will ensure you capture the essence of your business and create a powerful library of images for marketing, social media, and your website.
Location Planning
The right location sets the tone for your shoot. Consider the following:
Your Clinic – Capture the reception area, treatment rooms, and consultation spaces. Clean, neutral backgrounds with good lighting work best.
Photography Studio – Often the best choice for most industries, a studio offers great natural lighting, minimal distractions, and a neutral backdrop that keeps the focus on you and your brand.
CLINIC EXAMPLE
STUDIO EXAMPLE
PROPS
To ensure variety and depth in your photos, pack these essential items:
Paperwork & Consultation Materials – Forms, clipboards, branded pens, and anything used during a client consultation.
A Model – Someone who accurately represents your ideal client for staged consults and treatments.
Treatment Tools & Equipment – Syringes, gloves, vials, brushes, makeup, foils, mirrors, and any signature tools you use.
Products – Packaged and unpackaged skincare, serums, and post-care products.
Technology – iPads, phones, portable machines, and devices used during consultations and treatments.
Marketing Materials – Brochures, signage, business cards, or any branded collateral.
WARDROBE
Wardrobe & Styling Tips
Your team’s wardrobe should reflect your brand’s professionalism and personality. Keep these guidelines in mind:
Make sure your outfit(s) for the shoot hits exactly the brand identity and personality we have strategically developed. (casual, luxury, authentic, cheerful, etc.)
Your brand's colour palette is your reference for choosing “on brand” outfits, props, studio, etc.
Minimal & Clean Accessories – Avoid busy patterns and loud jewelry. Opt for simple, elegant styling.
Uniforms (If Applicable) – Ensure branding is visible and consistent across the team.
Well-Groomed & Natural Makeup – A fresh, glowing look aligns with the aesthetics industry.
Ensure your clothes are free of wrinkles, stains and marks.
SHOT LIST
Must-Have Shots
To maximize your shoot, capture a diverse set of images:
Client Experience & Interaction
Welcoming a client at the reception desk
Reviewing paperwork during a consultation
Discussing treatment plans with a model client
Before & after comparisons (without showing full client faces unless consented)
Treatment & Service Delivery
Hands-on shots of injections, facials, or skincare treatments
Close-ups of tools in use (gloved hands with syringes, applying a facial mask, etc.)
Post-treatment care demonstration
We want 1 image of each service you offer
Environment & Branding
The reception area with signage (if brand applicable)
Treatment room setup with products and tools neatly arranged
Branded items (products, brochures, business cards) styled aesthetically
Team & Brand Personality
Candid moments between team members
A relaxed group photo of the staff
Behind-the-scenes moments of preparation
Pro Tips for a Flawless Shoot
Declutter Your Space – Ensure all shooting areas are clean and styled with intention.
Plan Shot List with Your Photographer – Communicate your goals and brand vision.
Use Consistent Lighting – Natural light is best, but if using artificial light, keep it soft and even.
Think About Versatility – Capture images that can be used for multiple platforms (website, social media, print materials).
Pinterest is an amazing resource for inspiration when planning your shoot. Take a peek at our board here and we encourage you to create your own.
WHO TO HIRE
When selecting a photographer please ensure the following;
They are a BRAND photographer
Their approach to shooting matches with the location of choice (ex. if they are a natural light photogapher does your location have natural light?)
You have reviewed their portfolio and their style matches your brand
Do not worry if they aren’t available “asap” - we would prefer you wait for quality vs picking based on availability
Want to run your options by us? We would be happy to take a look and provide our feedback!
NOTES FOR PHOTOGRAPHER
Capture both vertical and horizontal images (your client requires all orientations for their marketing)
Capture all the types of shots listed above (not all headshots!)
Marketing will require various shots, angles, close ups, etc. (variety is key)
Save the files the client business name (ie. My Wolf Design not: “MWD”, “image12345”)
Images for web use should be no bigger than 10MB
Providing client with both High res at 3600px and up and web size at 1024px is critical
Please share with the client expected final file delivery timeline
Please ensure number of edits are adequate to complete the project (Medical aesthetics typically offers a large amount of services requiring a larger amount of services to represent them and their clientele.)
