Things We’ll Never Do to Your Website (and What We Do Instead)

Your website is more than just a digital handshake—it’s your most powerful tool for building connections, trust, and conversions. But let’s face it: not all websites are created equal.

At My Wolf Design, we’ve seen it all: websites that confuse, overwhelm, or fail to make an impact. And we promise, we’ll never make those mistakes with yours.

Here’s what we don’t do—and what we do instead.

1. Write Big, Blocky Paragraphs That No One Will Read

You know the ones: massive chunks of text that feel more like a novel than a website. Nothing says “leave this page” faster than a wall of text.

What We Do Instead: We keep it simple. Clean, scannable sections with bite-sized content and headlines that make it easy to find the info people are looking for. Effortless for your audience = effective for your business.

2. Use Vague, Fluffy Copy That Leaves People Confused

Buzzwords and cleverness without context? Hard pass. If your visitors are left thinking, “Wait, what do they even do?” you’ve lost them.

What We Do Instead: Clear beats clever every time. Your website will communicate exactly what you do, why it matters, and how you’re the best at it—without making people work to figure it out.

3. Make It All About You

Here’s the harsh truth: your audience doesn’t care about you. They care about how you can solve their problem. A website that starts every sentence with “We” feels like a monologue, not a conversation.

What We Do Instead: We flip the script. Your website will feel like it’s speaking to your audience, not at them. It’s all about connecting with their goals, dreams, and challenges.

4. Waste the Most Valuable Real Estate on the Page

The top of your website—“above the fold”—is precious. Using it to say “Welcome” or leaving it blank? Big mistake.

What We Do Instead: We make it count. This space will grab attention, hook curiosity, and invite visitors to explore further. Headlines that make people lean in? Yes, please.

5. Leave Visitors Wondering, “What Do I Do Next?”

Your website isn’t just a digital brochure—it’s a roadmap. If there’s no clear path forward, people will bounce faster than you can say, “Missed opportunity.”

What We Do Instead: Clear, actionable CTAs (call-to-actions) are non-negotiable. From booking a call to purchasing a service, your visitors will always know their next step—and be excited to take it.

6. Skip Trust Builders (AKA Proof You’re Legit)

People need proof before they invest in you. If your website doesn’t show why you’re credible, reliable, and experienced, why would they stick around?

What We Do Instead: We showcase trust through testimonials, case studies, certifications, or stats—whatever makes your expertise undeniable. Trust isn’t built by accident; it’s designed intentionally.

7. Prioritize Flash Over Strategy

Sure, a website can look gorgeous, but if it’s all style and no substance, it won’t convert. Overly flashy designs with zero strategy? No, thank you.

What We Do Instead: We balance form and function. Beautiful design and strategic messaging work hand-in-hand to guide your audience and drive results. Your website won’t just look amazing—it’ll work hard for your business.

Here’s the Truth: Strategy Is Non-Negotiable

At My Wolf Design, we don’t just build websites—we create tools for growth. Every element we design has a purpose: to connect with your audience, build trust, and help your business thrive.

Because a great website isn’t just a digital presence—it’s your most valuable asset. And we’re here to make sure it works as hard as you do.

Ready to build something beautiful and effective? Let’s talk.