In the fast-paced world of small business, staying fresh and relevant is essential. Just like how we occasionally need a wardrobe update, your brand every 3-5 years needs a little makeover to keep things exciting and engaging.

Not sure if your brand is due for a refresh?

Here are some telltale signs it's time to give your business a stylish new look.

As a small business owner, grasping the concept of brand hierarchy is crucial for positioning your brand effectively in the market. This understanding can help you tailor your strategies, connect with your target audience, and achieve your business goals.

If you built your site on Squarespace 7.0 a few years ago, it has likely served you well. But as technology and user expectations evolve, it's crucial to keep your online presence up-to-date.

Understanding your Squarespace analytics is fantastic, but knowing what to aim for? That’s next-level. Here are some key benchmarks to keep an eye on, so you can gauge how well your website is performing.

Designing an optimal homepage for a small business involves balancing various elements such as visual appeal, usability, content clarity, and conversion optimization.

Let’s talk about the real MVP of small business success: the website investment.

Dive into the wild world of branding, where being real, building trust, and making killer first impressions are the name of the game.

Small business owners often find themselves juggling multiple tasks simultaneously. From marketing and sales to client onboarding and project management, the sheer volume of responsibilities can leave little time for strategic planning and growth initiatives. Without a centralized system in place, crucial details can slip through the cracks, leading to missed opportunities and dissatisfied customers.

So, you've decided it's time to take your online presence up a notch with a killer website design? Awesome choice!

Whether you're just starting out or looking to revamp your existing site, getting prepped is key to ensuring a smooth and successful project. Here's a laid-back rundown of what you need to have in your toolbox before diving headfirst into the world of web design:

How to craft lead magnets that'll have your subscribers hitting that 'subscribe' button like it's nobody's business.

Running a small business means juggling a ton of tasks. From steering the ship to handling daily responsibilities, it’s easy to let things slip through the cracks.

Your ultimate brand shoot guide covering props, wardrobe, goals, shot list, location and even important notes for your photographer.

It's perfectly normal to want to make a few adjustments to ensure it aligns perfectly with your vision. To guide you through this process, here are some invaluable tips to communicate your feedback effectively to your designer.

Updating your website is important for a variety of reasons. It can help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update their website regularly.

If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let's look at 10 significant benefits of SEO for your business, and how you can realize them.

Answering what is evergreen content and how it applies to your branding soots

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

No, that’s not click bait, we mean it. PDFs are yesterday’s news, and it’s time to evolve!

Writing sales pages isn’t fun for most people.

In fact, I think creating sales pages is one of the least liked tasks for almost every business owner.