How to give GREAT feedback to a Designer
POV: You have received your Brand presentation and are absolutely in love with what you are seeing but you would like to make a few tweaks to make the design your absolute dream.
It's perfectly normal to want to make a few adjustments to ensure it aligns perfectly with your vision. To guide you through this process, here are some invaluable tips to communicate your feedback effectively to your designer.
Express Problems, Not Solutions:
Communicate your problems, avoid suggesting solutions. We know that your brand is your baby but designing is our zone of genius so allow us to make the decisions. This empowers the designer to utilize their expertise to craft a tailored solution that aligns seamlessly with your brand.
Keep Your Target Audience in Mind:
Remember we’re designing for your target audience, not you. While it might be challenging, it's imperative to detach yourself from your personal preferences. The design is a direct communication with your target audience. Trust your designer's understanding of your audience and allow them to create a visual narrative that resonates with your clientele.
Allow Time for Reflection:
Take your time. Don’t press send just yet. Often we change our minds so allowing the design to sit with you and then provide feedback that you 100% believe is a great way to avoid time-wasting.
Acknowledge the Positives:
Don’t forget the good! Sometimes we only hear what you don’t like, but it’s important to share what you LOVE so we know what not to touch (and who doesn’t love positive reinforcement?!)
Perfecting your brand presentation is a collaborative process that requires effective communication and trust in your designer's expertise. By articulating your concerns, keeping your audience in mind, taking your time, and appreciating the positive aspects, you'll be on the path to achieving a brand presentation that truly encapsulates your vision. Remember, it's the amalgamation of your passion and your designer's skill that will result in a presentation that leaves a lasting impression on your clientele.
