THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to grow your business the right way!
Featured Blog Posts
Why Updating your Website Regularly is Important
Updating your website is important for a variety of reasons. It can help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update their website regularly.
10 Key Benefits Of SEO For Your Business
If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let's look at 10 significant benefits of SEO for your business, and how you can realize them.
How to Keep Evergreen Content in Mind at Your Next Brand Shoot
Answering what is evergreen content and how it applies to your branding soots
Why Every Business Needs A Website
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Why You Shouldn’t Use PDFs in Your Business
No, that’s not click bait, we mean it. PDFs are yesterday’s news, and it’s time to evolve!
6 Sales Page Musts
Writing sales pages isn’t fun for most people.
In fact, I think creating sales pages is one of the least liked tasks for almost every business owner.
The 11 Fundamentals of Copywriting in 2023
The key to a great website? Great copywriting.
Behind every successful website is a talented copywriter who is busy conducting research, writing paragraphs and polishing off documents. With the right approach to copywriting, you can create a website that is not only engaging and informative, but helps your business to rank in relative search results!
Squarespace VS. Wordpress: Which is Best for Me?
If our team at My Wolf Design knows one thing to be true, it’s that a website can have a significant impact on your business. From establishing credibility with your audience and creating a stronger reputation, to streamlining your sales process, educating your customers and so much more, there are so many reasons to take your business online with a website.
8 Items to Always Include in Your Services Proposal
Create a proposal that gets results.
This post we will discuss what to include in your services proposal and how to make the most of this important step in your sales process.
How to Create an Effective FAQ Page
Customers aren't on your FAQ page to be entertained. It's typically best to stick to a basic format and simple design that can be quickly accessed and easily read.
Why You Should Never Write Your Own Website Copy
One of the most important things to consider when creating and launching a website is the copy. Not only does the copy set the tone for the voice of your business online and help to keep users informed, it can also contribute to your overall SEO strategy.
Benefits To Hiring A Single Full-Service Digital Marketing Agency
It can be difficult to narrow down your options for an agency to manage your digital marketing efforts, which may result in choosing multiple vendors for different services. There are several benefits to running all of your digital marketing services with one full-service agency.
Top 30 Squarespace Questions Answered
Squarespace websites are the talk of the town these days and for good reason! It’s easy to create a truly stunning design, they’re easy to launch, and the websites produced are indeed very powerful.
It’s a big decision to choose or switch your website system, so I wanted to be the one to lay out all the most frequent questions and the answers to them in order to set things straight.
Font Psychology: The Importance of Typography in Branding
The significance of using the right font in a design is often neglected by those who don’t understand them. The importance of typography in branding is crucial to comprehend if you want your visuals to clearly deliver your brand’s identity.
Squarespace 7.0 vs 7.1 | Should You Upgrade?
If you’re a die-hard Squarespace fan like me, then you likely know all about Squarespace 7.1.
But if you’re just an average Squarespace user (aka the majority of people reading this) you may have heard of Squarespace 7.1, but really, you don’t know much about it 🤷♀️ (To be fair to you, there’s not much information about it anywhere yet and it is pretty darn confusing.
Moodboards: the Most Important Step in the Branding Process
A moodboard is a succinct collection of visual assets that represents a brand’s visual identity. It can contain inspirational examples of photos, colours, typography, quotes, patterns, shapes and more that make up a cohesive direction for a brand that can be displayed and understood on one page.
The Ideal Website Home Page
What You Should Include in Your Website Homepage Design (in this order)
Website Navigation Best Practices
Little things make a big difference. Your website navigation is a great example. The structure and labels of your navigation can have a huge impact on results. Here’s why…