Many experienced business owners will agree, certain investments can most definitely help to improve overall success. Whether it’s new materials and office supplies, a strategic marketing campaign or improved digital assets, certain investments can prove to be a valuable asset to your business in the long run.

A list of 3 trends to ditch yesterday.

From themes to editors, the two most popular website builders have important differences.

Wix and Squarespace are the two biggest website builders— and it’s not even close. Together they power 55% of websites that are built with a website builder.

We would always recommend a blog on your website.

There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on your website, and it can prove priceless.

The approach that your business takes to digital marketing can absolutely impact how you thrive online. Traditionally, you would hire a professional to handle each of your online endeavours. A developer to build and launch a website, a copywriter for your blogs, a graphic designer for your logo and branding, and an email marketing savant for your nurture campaigns and newsletters.

But doesn’t that sound a little… exhausting?

This article can potentially make you up to 6 figures this year.

There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences. However what we know is that maintaining the status quo too long can do more harm. You only need to look at major global brands as evidence keeping your logo fresh and relevant is vital.

If you find yourself in the role of a photographer (without the experience) consider these tips from Ashley, the MWD Photographer and Owner of Simply Curate & Co.

On average, salespeople who send at least one follow-up email after no response reach a 27% reply rate. Those who don’t send one get stuck at a 16% average reply rate.

The key to effectively connecting with your audience online? Effective copywriting.

Your digital marketing strategy should take a mutli-channel approach, meaning a cohesive website, email marketing strategy and social media presence. While your branding can help to ensure consistency across all channels and digital platforms, your copywriting should effectively showcase your business through both the tone and messaging.

The key to a successful business? Having the right tools and technology at your fingertips. The right devices can truly help to streamline your business, helping both you and your employees take a simpler and more effective approach to certain processes.

With effective digital marketing, there are many ways to form a genuine connection with your target audience. Whether you’re looking to engage with a meaningful social media post or inform using written content on your website, you can take advantage of all that digital marketing for your business has to offer. Before getting started, we always suggest taking time to conduct research and create a comprehensive plan. Especially when the goal is to create a wide variety of engaging evergreen content.

Many are focusing on ecommerce businesses, as they offer an easier point of entry. There's no physical space to scope out, rent to pay, or permits to obtain. However, that doesn't mean starting an online business is a piece of cake.

Learn what it takes to start an ecommerce business and the steps to start one today.

New year, new social media trends? You heard that right! Amid the COVID-19 pandemic, the need for social media and digital marketing in general is more important than ever before. While brands and their audiences were already well on their way to creating a well-rounded online presence and taking advantage of the benefits, the pandemic most definitely sped everything along. Especially as the demand for online shopping and alternative forms of communication soared.

What better way to show the business owner in your life that you care, than with the perfect gift? The holiday season presents the perfect opportunity to spread joy through finding and giving the best gift.

Many professionals and business owners will agree, there are many important tools and resources that you can invest in to help ensure that your business succeeds online. From a modern website and engaging social media presence, to ad campaigns, SEO and so much more, there are many aspects of digital marketing that you should definitely take into consideration.

Imagine these photos being all you have to use for your website, social media and marketing materials, Makes sense why just headshots would be too much, right? Here are 8 galleries, by industry, to get inspired by!

Email is one of the most popular communication methods used today.

Business owners must work exceptionally hard to have a top-of-mind presence with their audiences. 

There’s no doubt about it, the future of shopping, sales and service is online. What better way to spend a Thursday evening, after all, than browsing through your favourite shops, from the comfort of your couch and from the computer!

Once you have established your brand online, it’s all about what you do to maintain a strong online presence and continue to reach your target audience.