THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to build your business the right way!
Featured Blog Posts
The Ideal Website Home Page
What You Should Include in Your Website Homepage Design (in this order)
Website Navigation Best Practices
Little things make a big difference. Your website navigation is a great example. The structure and labels of your navigation can have a huge impact on results. Here’s why…
Squarespace vs Wix | Which One Is Right For You?
From themes to editors, the two most popular website builders have important differences.
Wix and Squarespace are the two biggest website builders— and it’s not even close. Together they power 55% of websites that are built with a website builder.
How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]
Many are focusing on ecommerce businesses, as they offer an easier point of entry. There's no physical space to scope out, rent to pay, or permits to obtain. However, that doesn't mean starting an online business is a piece of cake.
Learn what it takes to start an ecommerce business and the steps to start one today.
The Beginner’s Guide to e-Commerce Websites
There’s no doubt about it, the future of shopping, sales and service is online. What better way to spend a Thursday evening, after all, than browsing through your favourite shops, from the comfort of your couch and from the computer!
Do you need a “Home” button on your website?
The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t.
Common Branding, Marketing & Web Design Terms
Many of us are looking to start our on business in the near future. However, embarking on the venture process can seem daunting due to the technical jargon that is used on a daily basis. Here is a list of common terms used in design, marketing and website design.
When is the Right Time to Invest in a Website?
3 signs that it is time to invest in a pro to design your website.
Web Hosting vs. Domain Hosting
Web hosting and domain hosting, though closely related, are two different services. Web hosts allow users to create and store content, like a website, on Internet servers. Domain hosts provide domain names, which help visitors access your web content.
Your Website Is for Your Customers, Not You
Your company needs to stand out, but it takes more effort and skill to do so than ever before.
10 Crucial Questions to Ask Before Doing a Website Project
Properly preparing for a website design / redesign will help define the project and avoid hiccups along the way. By first hashing out a specific plan for your website, you can make sure your project stays on-course throughout.
When is a 1 Page Website the Right Move?
A One Pager is a Single Page website with no additional pages like About, Services or Contact. All the content sits within the same webpage, traditionally in a long-scrolling layout. The beauty of a One Page website is that it tries to promote one thing in an uncluttered, direct manner.
Common Troubleshooting Items for your Squarespace Website
Here are the most common Squarespace troubleshooting questions I get asked from clients.
Designing A Killer Website Homepage
The biggest mistake I see many small business owners make with their website is neglecting the page that can have a huge impact on how quickly visitors become acquainted with a brand and how long visitors will stick around.
The 5 Most Important Pages on your Website
Although each page is important, there are some pages that remain essential to your site's success. When deciding how to optimize these pages, it's important to consider two things: what does the target audience want from these pages, and what action do you want your target audience to take once they are on the page?
Is It Time For A New Website?
The thought of investing in a new website might feel daunting. The time, the money, the effort. It can be a lot.
5 Things You Can Do Before Hiring a Web Designer
If you are like me then your new business all started organically. I was off on maternity leave and the creative juices were flowing. Small jobs here and there kept popping up and I was being asked for pricing, how people could pay me, if I had business cards, you know, all the usual information a small business would typically have. I didn’t.
Watch Out For These Deadly Website Mistakes
With all the different online and social media outlets out there it can feel as though you are supposed to try and be engaged and active on each one of them to secure your online presence, well guess what, you don’t!