The best way you can brand create consistency is through ensuring you use your Brand Style Guide for your brand’s collateral and platforms.

Your company needs to stand out, but it takes more effort and skill to do so than ever before.

Properly preparing for a website design / redesign will help define the project and avoid hiccups along the way. By first hashing out a specific plan for your website, you can make sure your project stays on-course throughout.

A One Pager is a Single Page website with no additional pages like About, Services or Contact. All the content sits within the same webpage, traditionally in a long-scrolling layout. The beauty of a One Page website is that it tries to promote one thing in an uncluttered, direct manner.

I was never a big fan of breaking up with a prospect or lead until I bugged them over and over until the point of embarrassment for myself.

Here are the most common Squarespace troubleshooting questions I get asked from clients.

Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.

It's only natural that you want everyone to love your brand. But if everyone likes your brand, you're probably doing something wrong.

This four-step process will help you name your new business. In this example, I’m creating a name for a web design business that conveys the modern, cutting edge aspects of this industry. Here’s each step I took in crafting these business names.

My side gig offering online home decorating services started in April 2018 but I didn’t get 1 paying client. By listening to my audience by November 2018 I had pivoted to a branding & website design company for female entrepreneurs. I was able to build this new business, My Wolf Design, to 6-figures in 2019.

There is an art to creating the perfect brand colour palette. Read further to understand the anatomy of a great brand colour palette.

An About Us page gives online viewers insight into your brand and the people behind it.

So you’ve added a “Book your Free Discovery Call” button on your website; way to go. Now what…

The biggest mistake I see many small business owners make with their website is neglecting the page that can have a huge impact on how quickly visitors become acquainted with a brand and how long visitors will stick around.

Although each page is important, there are some pages that remain essential to your site's success. When deciding how to optimize these pages, it's important to consider two things: what does the target audience want from these pages, and what action do you want your target audience to take once they are on the page?

Do you ever stop and wonder about how brands can achieve such incredible recognition? It isn’t just because they have an excellent product or service... and it doesn't come down to simply having a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.

When launching a new business, re-brand, product or website, you have to actually tell people about your new platform and often more than once! (data tells us someone needs to see something at least 7 times before they actually do anything!)

If your business relies on client appointments, then continuously improving your booking rate is a must. Bookings lead to more traffic, which translates to higher revenues, more money in the bank…  

Ready to launch your great idea. All is in place but you have no idea how to set your pricing?

The 3 main SEO components to focus on when optimizing your site.