Squarespace websites are the talk of the town these days and for good reason! It’s easy to create a truly stunning design, they’re easy to launch, and the websites produced are indeed very powerful.

It’s a big decision to choose or switch your website system, so I wanted to be the one to lay out all the most frequent questions and the answers to them in order to set things straight.

The significance of using the right font in a design is often neglected by those who don’t understand them. The importance of typography in branding is crucial to comprehend if you want your visuals to clearly deliver your brand’s identity.

The 6 Best Secrets to Email Marketing Success

Boost your Google rank with these recommendations.

If you’re a die-hard Squarespace fan like me, then you likely know all about Squarespace 7.1.

But if you’re just an average Squarespace user (aka the majority of people reading this) you may have heard of Squarespace 7.1, but really, you don’t know much about it 🤷‍♀️ (To be fair to you, there’s not much information about it anywhere yet and it is pretty darn confusing.

A moodboard is a succinct collection of visual assets that represents a brand’s visual identity. It can contain inspirational examples of photos, colours, typography, quotes, patterns, shapes and more that make up a cohesive direction for a brand that can be displayed and understood on one page.

What You Should Include in Your Website Homepage Design (in this order)

Little things make a big difference. Your website navigation is a great example. The structure and labels of your navigation can have a huge impact on results. Here’s why…

Many experienced business owners will agree, certain investments can most definitely help to improve overall success. Whether it’s new materials and office supplies, a strategic marketing campaign or improved digital assets, certain investments can prove to be a valuable asset to your business in the long run.

A list of 3 trends to ditch yesterday.

From themes to editors, the two most popular website builders have important differences.

Wix and Squarespace are the two biggest website builders— and it’s not even close. Together they power 55% of websites that are built with a website builder.

We would always recommend a blog on your website.

There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on your website, and it can prove priceless.

The approach that your business takes to digital marketing can absolutely impact how you thrive online. Traditionally, you would hire a professional to handle each of your online endeavours. A developer to build and launch a website, a copywriter for your blogs, a graphic designer for your logo and branding, and an email marketing savant for your nurture campaigns and newsletters.

But doesn’t that sound a little… exhausting?

This article can potentially make you up to 6 figures this year.

There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences. However what we know is that maintaining the status quo too long can do more harm. You only need to look at major global brands as evidence keeping your logo fresh and relevant is vital.

If you find yourself in the role of a photographer (without the experience) consider these tips from Ashley, the MWD Photographer and Owner of Simply Curate & Co.

On average, salespeople who send at least one follow-up email after no response reach a 27% reply rate. Those who don’t send one get stuck at a 16% average reply rate.

The key to effectively connecting with your audience online? Effective copywriting.

Your digital marketing strategy should take a mutli-channel approach, meaning a cohesive website, email marketing strategy and social media presence. While your branding can help to ensure consistency across all channels and digital platforms, your copywriting should effectively showcase your business through both the tone and messaging.

The key to a successful business? Having the right tools and technology at your fingertips. The right devices can truly help to streamline your business, helping both you and your employees take a simpler and more effective approach to certain processes.

With effective digital marketing, there are many ways to form a genuine connection with your target audience. Whether you’re looking to engage with a meaningful social media post or inform using written content on your website, you can take advantage of all that digital marketing for your business has to offer. Before getting started, we always suggest taking time to conduct research and create a comprehensive plan. Especially when the goal is to create a wide variety of engaging evergreen content.