One of the most common questions and requests I get from potential clients is “how to get I get a cohesive brand”? The answer is branding!

A buyer persona is a fictitious description of your “ideal customer,” for the purpose of figuring out how to market to your best audience.

Some people think that email is an outdated tool, but let me tell you, those people are dead wrong! Email marketing is going strong — so strong that you could argue it’s the best way to grow a business.

Strong branding should inform your customer about what they can expect from your business before they purchase your product/service, set foot in your office, or even have any contact with you.

If you've been thinking that you'll get to your website someday – like when you have everything ready, when you have the right amount of time, that perfect photoshoot on the books, or when the stars align – you'll never actually launch your website.

Web hosting and domain hosting, though closely related, are two different services. Web hosts allow users to create and store content, like a website, on Internet servers. Domain hosts provide domain names, which help visitors access your web content.

A blog is not only a great way to showcase your unique voice and expertise, it also ensures you are consistently adding new content to your site, which is one of the best ways to give your website a regular SEO (Search Engine Optimization) boost.

Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in every day, it’s hard to sustain the momentum needed for successful business growth.

The best way you can brand create consistency is through ensuring you use your Brand Style Guide for your brand’s collateral and platforms.

Your company needs to stand out, but it takes more effort and skill to do so than ever before.

Properly preparing for a website design / redesign will help define the project and avoid hiccups along the way. By first hashing out a specific plan for your website, you can make sure your project stays on-course throughout.

A One Pager is a Single Page website with no additional pages like About, Services or Contact. All the content sits within the same webpage, traditionally in a long-scrolling layout. The beauty of a One Page website is that it tries to promote one thing in an uncluttered, direct manner.

I was never a big fan of breaking up with a prospect or lead until I bugged them over and over until the point of embarrassment for myself.

Here are the most common Squarespace troubleshooting questions I get asked from clients.

Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.

It's only natural that you want everyone to love your brand. But if everyone likes your brand, you're probably doing something wrong.

This four-step process will help you name your new business. In this example, I’m creating a name for a web design business that conveys the modern, cutting edge aspects of this industry. Here’s each step I took in crafting these business names.

My side gig offering online home decorating services started in April 2018 but I didn’t get 1 paying client. By listening to my audience by November 2018 I had pivoted to a branding & website design company for female entrepreneurs. I was able to build this new business, My Wolf Design, to 6-figures in 2019.

There is an art to creating the perfect brand colour palette. Read further to understand the anatomy of a great brand colour palette.

An About Us page gives online viewers insight into your brand and the people behind it.