5 Ways to Generate Leads
What is a lead?
“A lead is any person who indicates interest in a company's product or service in some way, shape, or form.
Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information.”
Now that we understand WHAT it is. Let’s discuss HOW To get them.
5 Ways to Generate Leads
1. Email Marketing
Email is a great place to reach the people who already know your brand and product or service. It’s much easier to ask them to take an action since they’ve previously subscribed to your list. Emails tend to be a bit cluttered, so use CTAs that have compelling copy and an eye-catching design to grab your subscriber’s attention.
Read my blog here on Why Email Marketing is Important.
2. Invest in an online scheduler
If you're a rep in charge of bringing in your own leads, you don't have the resources to send three back-and-forth emails coordinating schedules with a prospect. It's a waste of your time and a waste of theirs.
Instead, embed an appointment scheduler on your website and your email signature so your prospects always see your updated availability.
Plus, if there's no designated sales rep, you can set a round-robin meeting link, so prospects are able to schedule meetings with the rep who's availability best aligns with their own.
Make it easy for leads to get in touch with you and schedule time to learn more.
Read my blog here on 6 Reasons You Need an Online Scheduler.
3. Create blog content to gain visibility in the search engines
Guest posting to other blogs and websites is a smart way to build brand awareness with new audiences, but by blogging on your own domain, you’ll benefit from long-term SEO gains.
A blog content strategy won’t bring you a ton of leads overnight, but overtime, you’ll find a sweet spot of keywords and off-page promotion strategies that will help you build a loyal following of readers who may eventually become leads.
4. Start to guest blog
Guest blogging can be helpful for lead generation but only when the following aspects are properly implemented:
Articles have relevant information for the audience.
You send people back to an appropriate landing page on your site
The post possesses unique information
You actively promote the post to leverage social proof
The site you choose to blog for is well respected by your audience
5. Have a giveaway for a free product or service in exchange for a lead form
Who doesn’t like free stuff? Drum up interest in a new product offering or service with a giveaway. In exchange for a lead form, you can offer your audience a chance to win a free consultation, product, or service from your business. With the consent of the people who entered the giveaway, you can add them to your email nurture campaigns where they can learn more about your business and become customers in the future.
