There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences. However what we know is that maintaining the status quo too long can do more harm. You only need to look at major global brands as evidence keeping your logo fresh and relevant is vital.

If you find yourself in the role of a photographer (without the experience) consider these tips from Ashley, the MWD Photographer and Owner of Simply Curate & Co.

Many professionals and business owners will agree, there are many important tools and resources that you can invest in to help ensure that your business succeeds online. From a modern website and engaging social media presence, to ad campaigns, SEO and so much more, there are many aspects of digital marketing that you should definitely take into consideration.

Imagine these photos being all you have to use for your website, social media and marketing materials, Makes sense why just headshots would be too much, right? Here are 8 galleries, by industry, to get inspired by!

A brand is a blueprint for every decision you’re going to make about your business. It touches everything. With a solid brand, you waste less time.

Many of us are looking to start our on business in the near future. However, embarking on the venture process can seem daunting due to the technical jargon that is used on a daily basis. Here is a list of common terms used in design, marketing and website design.

Your presence in the digital world is what you make it. With digital branding, you can bring the values of your business or company to light in everything that you do. Whether you’re looking to catch the attention of your target audience or create a cohesive look between all of your channels, the right digital branding strategy can help.

Planning for your Branding Photography session is crucial to the session’s success as well as helping elevate the “day of” stress.

Here’s the thing, having a well-designed brand and website that is aligned with your business and correctly set up is an investment that you will make back time and time again.

Hiring a designer for professional branding is a big decision. It can be difficult to know when it’s the right time in your business to take the leap and invest.

One of the most common questions and requests I get from potential clients is “how to get I get a cohesive brand”? The answer is branding!

Strong branding should inform your customer about what they can expect from your business before they purchase your product/service, set foot in your office, or even have any contact with you.

The best way you can brand create consistency is through ensuring you use your Brand Style Guide for your brand’s collateral and platforms.

Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.

It's only natural that you want everyone to love your brand. But if everyone likes your brand, you're probably doing something wrong.

This four-step process will help you name your new business. In this example, I’m creating a name for a web design business that conveys the modern, cutting edge aspects of this industry. Here’s each step I took in crafting these business names.

There is an art to creating the perfect brand colour palette. Read further to understand the anatomy of a great brand colour palette.

Do you ever stop and wonder about how brands can achieve such incredible recognition? It isn’t just because they have an excellent product or service... and it doesn't come down to simply having a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.

In an effort to continue teaching and sharing knowledge about the design industry with non-designers, I thought it might be helpful to demystify some common questions around when to use your primary logo vs your other variations.

Brand Photoshoot Approaching? Here are some tips to make the most of your session!