4 Ways You Are Accidentally Hurting Your Brand

A brand is a blueprint for every decision you’re going to make about your business. It touches everything. With a solid brand, you waste less time. You don’t need to figure out what works for your audience or customers at each junction, because you already know. You can tackle every business decision from a place of knowing, not guessing. 

Which means you can move faster, and more effectively, than your competitors when real word opportunities or changes come up unexpectedly.

Having An Inconsistent Brand Image

Not sticking to your brand guidelines (brand colours, typography, brand voice, etc.) dilutes your brand each time you use something “off brand”.

Consistency is key!

You Ignore Your Website

Your website is a resource for both prospects and customers—if it’s not updated, you are hurting your company. Some companies have blogs, but most don’t. A blog is fantastic for analytics, but it also shows you’re active on your website. It doesn’t take much to write 300 words about any particular subject about your trade, your values, company guarantees, DIY tips, how you’re different from the competition—anything. Strive to post something new twice a month.

Skipping professional help

Sure, some of us lucky entrepreneurs have a solid understanding of psychology, graphic design, fonts, and copywriting, but even more of us don’t. Branding is significantly more complicated than it first seems, which is why we think you should always hire a professional. 

Attempting to appeal to everyone

You cannot be all things to all people and neither should you try. Attempting to appeal to more people by toning down certain elements of your brand or ramping up others won’t help you attract more customers – it will leave your existing customers confused and repel new ones who are finding it hard to identify with your wishy-washy brand. Embrace your brand and walk the walk – this clarity will help your people find you.