THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to grow your business the right way!
Featured Blog Posts
Taglines & Mission Statements: Antiquated or Essential?
While having a tagline and mission statement for your business may seem unnecessary or outdated, in my opinion they are absolutely vital.
Branding Services Complete; Your Next Steps
Just received all your logo files and your style guide? Here are your next steps.
How To Improve Your Google Ranking
There are some misconceptions out there that if you have great SEO on your website this is what dictates your Google ranking and although I wish that were true, it isn’t. It takes a lot more than that to move to that first page. Research shows that on average the sites that rank number one took 2 years to get there. Want to know what they did? Keep reading.
5 Things You Can Do Before Hiring a Web Designer
If you are like me then your new business all started organically. I was off on maternity leave and the creative juices were flowing. Small jobs here and there kept popping up and I was being asked for pricing, how people could pay me, if I had business cards, you know, all the usual information a small business would typically have. I didn’t.
Colour Psycholgy
Colour has the power to make us feel. Let’s ensure your brand’s colour palette is evoking the right emotions in your audience.
Watch Out For These Deadly Website Mistakes
With all the different online and social media outlets out there it can feel as though you are supposed to try and be engaged and active on each one of them to secure your online presence, well guess what, you don’t!
The Qualities of a Good Logo
If you are reading this, chances are you want a good logo for your business or organization. But you have no clue to make out a good logo from a bad one. Today, I will discuss what makes a logo good. This will help you evaluate your own logo to determine if it’s time to reinvest in a rebrand.