I’m often asked by a client whether I think they need a brand refresh and I answer their question with more questions. Helpful, right? ;) Actually it is, for both of us. These are the questions that should be asked when deciding if it’s time.

Branding Photoshoots aren’t just about portraits - there is so much more and it makes or breaks your online platforms.

When clients decide to move forward with Branding with MWD they have the opportunity to be as involved or uninvolved in the creation of their business’ brand. It is important that those clients who want to be involved have all the information to make the most informed decisions to ensure what they want to achieve will happen based on their requests.

Just received all your logo files and your style guide? Here are your next steps.

Colour has the power to make us feel. Let’s ensure your brand’s colour palette is evoking the right emotions in your audience.

If you are reading this, chances are you want a good logo for your business or organization. But you have no clue to make out a good logo from a bad one. Today, I will discuss what makes a logo good. This will help you evaluate your own logo to determine if it’s time to reinvest in a rebrand.