7 Ways to Grow Your Email List

If you are reading this than the assumption is you understand the value and now you are ready to grow your list. Excellent.

If you missed that post, head here first to understand The Importance of Email Marketing.

When most people talk about email marketing, they jump into email copy, catchy subject lines, open rates, and tracking unsubscribes.

But before you can get to any of that, you’re missing one crucial component: to send out email marketing campaigns, you first need a robust list of people to send them to!

That’s why, in today’s post, we’ll share 7 proven and trusted email list building strategies.

1. Add your opt-ins to all your platforms & social profiles, etc.

You should have multiple opt-ins for your multiple segments.

Ensure these are strategically placed throughout your website, social platforms, email signature, etc.

2. Create a new lead-generation offer

Create a new gated lead-generation offer, like a free ebook, and host it on a landing page that asks visitors to provide their email to download it.

3. Create a free online tool or resource that requires sign-up

Free online tools make your users' lives easier, especially if all they have to do is sign up with their email address. For example, we've created quite a few free tools, like Website Grader, to gather email addresses.

4. Create additional bonus content

Not all gated content is worth it to a website visitor. Sometimes, to gain their interest, you need to give them free content first. You can begin with a blog post that offers beginner advice on a subject, then offer additional bonus content with more advanced tips that they can access by submitting their email address via a landing page.

5. Segment your email lists by buyer persona

Email recipients are more likely to click through emails that cater to their specific interests, so using varying types of email subscriptions to send targeted content to different segments of your audience is worth considering.

If you create multiple targeted subscriber types, you’ll increase the chance that visitors will subscribe to one of them. In fact, marketers who used segmented campaigns noted as much as a 760% increase in revenue.

6. Post about your newsletter

Talk about the exciting and valuable things going on in your email community. Create hype!

You can also use snippets of it in your posts as teasers.

7. Guest blog for other websites and share a call-to-action

There are many websites and publishers out there that cater to your audience — and larger portions of it. Guest blogging for these websites helps you expand your contact list through exposure to a new audience.

When you create guest blogging content, include a CTA for readers to subscribe to your sites’ blog or email newsletter.

Prefer to hand this over to the MWD Team? Inquire now!