What we will cover:

• How branding, messaging, and ideal clients fit into your business and marketing success.

• Six key principles you can use to build + refine your brand voice and messaging (and make it compliment your visual branding too).

• Translating your dream clients’ wants, needs, problems, and preferences into a voice that resonates with them.

• Easy, foolproof steps to write content that attracts those ideal clients!

• The secret superpower of purpose-driven content, and how to use it to optimize your content strategy for the results you want.

Presented by: Breanna Lalonde, Owner + Content Writer, Ever Bloom and Copywriter for My Wolf Design

Words can be just as powerful as a picture. What started as a side hustle in web copywriting, became a realized dream where every day I get to help entrepreneurs and leaders discover their voice and use their messaging to fearlessly change the world!

My passion for the arts, enthusiasm for holistic health, and experiences creating content for all kinds of organizations, have all taught me that creativity is deeply connected to our wellness. So I seek out opportunities to work with leaders who help build healthier, more connected communities in bold ways: from new arts events or nature-based healing workshops, to tech start-ups and other passionate creatives.

Nothing psyches me up more than helping folks like you translate your ideas into words and increase your impact! Except perhaps a good beach trip, or the next animal I befriend when I venture from my apartment.