What we will cover:

• Pages vs. Posts: the difference in SEO potential (the difference in keyword types, which is a higher priority based on your type of business, etc.)

• How to identify and prioritize lead-focused content (choosing topics, idea generation, etc.)

• A checklist of what to consider when creating SEO content (length, format, type of content, links, etc.)

• Optimization suggestions for your content (h1 heading, meta titles/descriptions, alt text, organic keyword optimization, etc.)

Presented by Tedi Bezna, SEO Expert, Owner of Searchlight Digital

As the CEO & founder of Searchlight Digital, her passion is working with businesses to develop digital marketing solutions that fit their needs. Search engine marketing combines her love for analytical, data-driven decision making with creativity and storytelling.

They are a comprehensive search engine agency. They take SEO off the plates of busy business owners, giving you the time to do what you do best - run your business.