What we will cover:

Why Email Marketing Has a Bad Reputation

• Common misconceptions about email marketing 

Why Email Marketing is an essential component of every effective marketing strategy 

• Statistics about the power of email marketing 

• How email marketing overcomes the downfalls with social media marketing 

Getting Started with Email Marketing 

• Selecting an email marketing platform 

• How to create your lead magnet 

• Developing your content strategy 

Best Practices for Email Marketing 

• Getting started with automations 

• Email frequency 

• Content Calendars 

• CAN-SPAM Laws

My Go to Tips and Tricks for Creating Visually Appealing Emails 

• Imagery 

• Branding 

• Infusing your brand voice and personality 

Presented by Olivia Lattimore, Owner of She Blooms Marketing